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Sources: some at Apple think it is over two years behind the leaders in generative AI; a closer look at changes in Apple's HR and hardware engineering groups

note that Apple and carriers are hyping AI a lot their adsβ€”even though the phased rollout and execution are underwhelming. 🍎🧠 Neil Cybart / @neilcybart : So much noise out there regarding Apple Intelligence. Some tech centric folks think Apple is moving too quickly, others think too slowly. Many Big Tech companies will need to pivot their generative AI efforts due to consumers not being interested. Ignore the noise out there. Aaron Zollo / @zollotech : @markgurman Yes, based on my Apple intelligence features video, people definitely seem underwhelmed based on comments anyway. Mark Gurman / @markgurman : Apple reshapes management of its hardware engineering team under John Ternus, promoting three key managers to vice president level. Here's what it all means: https://www.bloomberg.com/... @vnchocotaco : I think people misunderstood the current Siri with the new Siri ChatGPT Only 25% better than the new Siri is a very small percentage Siri is really growing fast And it will keep growing [image] Mark Gurman / @markgurman : Apple's outgoing HR chief marks yet another example of Tim Cook misfiring when hiring an outside executive for his senior management team. https://www.bloomberg.com/... Forums: Hacker News : Apple's New iPad Mini Highlights the Company's AI Advantage r/sonos : Sonos has only sold 200K Ace headphones, considering higher end model r/apple : Apple's New iPad Mini Highlights the Company's Secret AI Advantage MacRumors Forums : New Entry-Level iPad With Apple Intelligence Likely Coming Late 2025

Bloomberg Mark Gurman

Discussion

  • @carnage4life Dare Obasanjo on threads
    Some engineers at Apple have assessed that the company is two years behind the state of the art in AI.Β  Apple's internal studies show that ChatGPT is around 25% more accurate than Siri, and can answer around 30% more questions.Β  This is where Apple's hardware focused and privacy-…
  • @markgurman Mark Gurman on x
    Mark my words, after 5 months of hype from Apple and others about Apple Intelligence, when it actually comes out next week, there is going to be a lot of β€œthat's it?” or β€œwhere is it?” from consumers.
  • @markgurman Mark Gurman on x
    Internal studies at Apple indicate ChatGPT is 25% more accurate than Siri and can answer 30% more types of questions. The belief is Apple is years behind in generative AI - but I believe they'll eventually make strides. https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    Some have made dubious claims that Apple Intelligence is already creating a consumer revolution that will spark a massive quarter. But Apple's AI glory is still years out. If iPhone 16 is a hit this year, it will probably be because of everything but AI. https://www.bloomberg.com…
  • @thejoshmeister Josh Long on x
    @markgurman Re: β€œIf iPhone 16 is a hit this year, it will probably be because of everything but AI.” Or, perhaps, because buyers were intrigued by Apple's promisesβ€”note that Apple and carriers are hyping AI a lot their adsβ€”even though the phased rollout and execution are underwhe…
  • @neilcybart Neil Cybart on x
    So much noise out there regarding Apple Intelligence. Some tech centric folks think Apple is moving too quickly, others think too slowly. Many Big Tech companies will need to pivot their generative AI efforts due to consumers not being interested. Ignore the noise out there.
  • @zollotech Aaron Zollo on x
    @markgurman Yes, based on my Apple intelligence features video, people definitely seem underwhelmed based on comments anyway.
  • @markgurman Mark Gurman on x
    Apple reshapes management of its hardware engineering team under John Ternus, promoting three key managers to vice president level. Here's what it all means: https://www.bloomberg.com/...
  • @vnchocotaco @vnchocotaco on x
    I think people misunderstood the current Siri with the new Siri ChatGPT Only 25% better than the new Siri is a very small percentage Siri is really growing fast And it will keep growing [image]
  • @markgurman Mark Gurman on x
    Apple's outgoing HR chief marks yet another example of Tim Cook misfiring when hiring an outside executive for his senior management team. https://www.bloomberg.com/...
  • r/sonos r on reddit
    Sonos has only sold 200K Ace headphones, considering higher end model
  • r/apple r on reddit
    Apple's New iPad Mini Highlights the Company's Secret AI Advantage