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Apple approves the Epic Games Store on iPhones and iPads in the EU, after Epic said it was blocked due to buttons and labels being similar to the App Store's

in the EU. Michael Tsai / mjtsai.com : Epic Games Store Blocked via Notarization Ben Lovejoy / 9to5Mac : Epic Games accuses Apple of delaying its iOS game store launch Malcolm Owen / AppleInsider : Epic Games Store isn't on the EU App Store yet because of some user interface buttons Martyn Landi / BreakingNews.ie : Fortnite maker accuses Apple of blocking its efforts to launch app store in Europe Jibin Joseph / PCMag : Epic Games Calls Out Apple for ‘Arbitrary, Obstructive’ iOS Game Store Rejections Nehal Malik / iPhone in Canada Blog : Epic Games Accuses Apple of Stalling iOS Store Launch in Europe Bradly Shankar / MobileSyrup : Epic Games accuses Apple of stalling launch of App Store rival Daniel Griffiths / PocketGamer.biz : Apple's store police just rejected Epic's App Store submission Anurag Singh / Dexerto : Apple rejects Epic Games Store on iOS twice over button designs Sarah Perez / Yahoo Finance : Epic Games calls out Apple for rejecting its Games Store in the EU PYMNTS.com : Epic Games: Apple Hindering European Games Store Vikki Blake / Eurogamer.net : Epic Games refers Apple to the European Commission, after dispute over button design John Callaham / Neowin : Apple has finally approved the launch of the iOS Epic Games Store in the EU [Update] Vish Gain / Silicon Republic : Epic criticises Apple for ‘arbitrary’ rejection of its iOS store Laurent Giret / Thurrott : Epic Games Says Apple is Violating the DMA After Rejecting its iOS Game Store Twice Evgeny Obedkov / Game World Observer : Epic Games: Apple rejected EGS mobile store submission twice over similarity of buttons Scott Kanowsky / Investing.com : Epic Games says Apple has twice rejected applications to create EU games store Tammy Rogers / iMore : Epic Games Store on iPhone rejected by Apple twice over button design, claims Fortnite maker Neil Long / Mobilegamer.biz : “Arbitrary, obstructive” Apple has rejected the Epic Games Store twice MacDailyNews : Epic Games claims Apple stalling launch of its game store in Europe Threads: Sam Gross / @samthegeek : One thing that Apple and other big tech companies are going to have to get used to is not being able to enforce their trademarks using other parts of their business.  The ‘correct’ way they'll have to do this is to notarize the app and then sue Epic for trade dress infringement. … Dare Obasanjo / @carnage4life : Apple's rejected Epic's 3rd party app store twice due to design issues including the design of the [Install] button in their store.  Epic argues this is a delaying tactic and a form of non-compliance with the DMA.  I think Apple's decided fines are cheaper than losing its 30% cut. … Matthew Ball / @ballmatthew : Goes up to 20% for repeat offenses!  And I believe EU can do it repeatedly Eric Benjamin Seufert / @eric_seufert : I think a good indication of Apple's intention to comply with the DMA is that it has rejected Epic's alternative app marketplace submissions over similarities in button sizes and colors. Mastodon: Khaos Tian / @khaost@mastodon.tz.is : @stroughtonsmith https://x.com/... i really don't understand what is Apple thinking these days.  Besides producing extra evidence showing non-compliance, there is really no point? Steve Troughton-Smith / @stroughtonsmith … : “Apple is now telling reporters that this approval is temporary and are demanding we change the buttons in the next version - which would make our store less standard and harder to use.”  —  Maybe Apple's leadership is just genuinely stupid? … Steve Streza / @stevestreza@indieweb.social : Make no mistake about it, the instant Apple decides they want to, they will use Notarization for blocking apps from running on the Mac for censorial reasons.  Apple states that “notarization of macOS software is not App Review” but they have shown through UTM and now through Epic that they will use notarization to block content without a split second of hesitation. https://www.wired.com/... Jeff Johnson / @lapcatsoftware@mastodon.social : “Apple has since told AppleInsider on Friday that it has approved Epic's marketplace app.  It has also asked Epic to fix the buttons in a future submission of the app for review.”  —  Fucking ridiculous. https://mastodon.social/... Jeff Johnson / @lapcatsoftware@mastodon.social : 3rd party developer freedom is the same as consumer freedom.  Just like 3rd party repair shop freedom is the same as consumer freedom.  —  Most consumers don't have the expertise to write their own software, repair their own devices, defend themselves in court, or treat their own illnesses. … Ernesto Monasterio / @prismamidi@mastodon.social : @stroughtonsmith @9to5Mac It's amazing, at this point I would be in favor of a third party handling the notarization process.  —  While I might not agree with everything the EU is asking from Apple, the fact that they're using notarization as a de facto review process burns all the goodwill I might have towards the folks at Cupertino. Jeff Johnson / @lapcatsoftware@mastodon.social : “Apple has twice rejected documents it submitted to launch the Epic Games Store because the design of certain buttons and labels was similar to those used by its App Store, the video-game publisher said.”  Apple is just begging to be fined billions of dollars.  Funny how Apple will follow the law in Russia and China but flout the law in the EU.  Censorship?  Fine, great!  Sideloading?  Hell no! Steve Troughton-Smith / @stroughtonsmith … : “Apple has twice rejected documents it submitted to launch the Epic Games Store because the design of certain buttons and labels was similar to those used by its App Store, the video-game publisher said.”  —  It'll be fun to watch Epic steamroll its way through the illegal ways Apple is using the Notarization process to prevent legitimate apps in the EU … X: @epicnewsroom : 1/3 Apple has rejected our Epic Games Store notarization submission twice now, claiming the design and position of Epic's “Install” button is too similar to Apple's “Get” button and that our “In-app purchases” label is too similar to the App Store's “In-App Purchases” label. @epicnewsroom : Update: Apple has informed us that our previously rejected Epic Games Store notarization submission has now been accepted. @epicnewsroom : 3/3 Apple's rejection is arbitrary, obstructive, and in violation of the DMA, and we've shared our concerns with the European Commission.  Barring further roadblocks from Apple, we remain ready to launch in the Epic Games Store and Fortnite on iOS in the EU in the next couple of months. Tim Sweeney / @timsweeneyepic : Apple's DMA saga has taken a turn towards the absurd. Apple is now telling reporters that this approval is temporary and are demanding we change the buttons in the next version - which would make our store less standard and harder to use. We'll fight this. Daniel Kaplan / @dankaplan : This Apple/Epic beef is tragic (for Apple). Why? 1. AAA games are (finally!!) strategic to Apple's roadmaps for Silicon and Vision 2. Apple has the potential to become a legit contender in AAA gaming with Sony and Microsoft. The beef complicates both. Eric Seufert / @eric_seufert : I think a good indication of Apple's intention to comply with the DMA is that it has rejected Epic's alternative app marketplace submissions over similarities in button sizes and colors. Tim Sweeney / @timsweeneyepic : The Epic Games Store app for iOS has now been un-rejected by Apple and development is back on track. Now about those 9 to 16 day TestFlight app approval delays... Tim Sweeney / @timsweeneyepic : Epic had supported notarization during Epic v Apple on the basis that Mac's mandatory malware scanning could add value to iOS. Now it's disheartening to see Apple twist its once-honest notarization process into another vector to manipulate and thwart competition. @epicnewsroom : 2/3 We are using the same “Install” and “In-app purchases” naming conventions that are used across popular app stores on multiple platforms, and are following standard conventions for buttons in iOS apps. We're just trying to build a store that mobile users can easily understand, Forums: Hacker News : Apple okays Epic Games marketplace app in Europe r/Games : Epic Games: Update, Apple has informed us that our previously rejected Epic Games Store notarization submission has now been accepted. r/technews : Epic Games calls out Apple for rejecting its Games Store in the EU r/Games : According to Epic Games, Apple has rejected Epic Games Store notarization submission twice, claiming the design and position of Epic's “Install” button is too similar r/apple : Epic Games says Apple stalling launch of its game store in Europe MacRumors Forums : Apple Approves Epic Games Store for iPhone and iPad in EU

Reuters