Sources: Apple is working on bringing Apple Intelligence to the Vision Pro, rejiggers its Vision Pro retail demos, and starts developing its major OSes for 2025

Apple's strategy to make its devices last longer will mean AI and software are even more important to its business.

Bloomberg 2024-07-01 Mark Gurman

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@parkert Parker Thompson on threads
I can't think of a time Apple has had more uncertainty in its business since the iPhone was launched. They desperately need to use their market power to squeeze software revenue out of users right at the time they're seeing real regulatory scrutiny. At the same time, their long…
@parkert Parker Thompson on threads
If my main phone is an Android in five years it's 100% going to be because Apple keeps shipping medeocre on-device “privacy-preserving” products that drain my phone's battery while Google ships great cloud-based services fully integrated with their other products I already use.
@stroughtonsmith … Steve Troughton-Smith on mastodon
The Apple Intelligence situation is very rapidly exposing the architectural mistakes and technical debt the company has been racking up, with blissful ignorance, for a while. Be it skimping on RAM, third-rate GPU horsepower in favor of a still-not-good-enough Neural Engine strat…
@stroughtonsmith … Steve Troughton-Smith on mastodon
If the point of Apple Intelligence isn't to make Siri ‘not shit’, why are we even doing this? — Apple has an entire product line of Siri devices to put in your home that are laughably behind everything else on the market, and an embarrassment to the brand. …
@stroughtonsmith … Steve Troughton-Smith on mastodon
‘The current HomePod is said to be “too low-volume a product to waste the engineering time” bringing Apple Intelligence to the device.’ — https://mastodon.social/...
@neilcybart Neil Cybart on x
The Apple rumor blog industry was already trending at multi-year lows in terms of overall quality and usefulness to readers. Number of rumors, especially HW, way down. And the SW rumors that do come out lack coherent context. How is this latest “rumor” worthy of publication? So […
@scobleizer Robert Scoble on x
Yes, and Apple didn't even touch on what the cool things that Vision Pro could do with the new Apple Intelligence. Like know what you are touching or looking at. But in 18 months it won't be alone, there are quite a few vendors who are working on AI-driven spatial computers.
@vnchocotaco @vnchocotaco on x
Oof I guess that day will happen eventually , i hope it will be better than it is now. [image]
@tgod34748 @tgod34748 on x
As Gurman notes in the newsletter: While it may seem early, this is right on time with Apple's usual schedule.
@markgurman Mark Gurman on x
Apple is working to bring Apple Intelligence to the Vision Pro, while it has also rejiggered the in-store demo process in a bid to spur more sales interest https://www.bloomberg.com/...
@markgurman Mark Gurman on x
Power On: Apple's strategy to make its devices last longer will mean AI and software are even more important to its business. https://www.bloomberg.com/...
@markgurman Mark Gurman on x
Apple has formally begun work on 2025's major operating systems: iOS 19 ("Luck"), macOS 16 ("Cheer"), watchOS 12 ("Nepali) and visionOS 3 ("Discovery"). https://www.bloomberg.com/...
r/technology r on reddit
Apple's Devices Are Lasting Longer, Making AI Strategy Even More Critical
r/apple r on reddit
Apple's Devices Are Lasting Longer, Making AI Strategy Even More Critical

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Sources: Apple is working on bringing Apple Intelligence to the Vision Pro, rejiggers its Vision Pro retail demos, and starts developing its major OSes for 2025

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