Apple plans to bring ChatGPT to Siri and its other apps later in 2024; users will be asked before questions are sent to ChatGPT and don't need an OpenAI account
use Apple-developed models, Axios has confirmed. Only the ChatGPT feature uses OpenAI. https://www.axios.com/... Dare Obasanjo / @carnage4life : The window of opportunity for dedicated hardware devices that exist because Siri sucks has closed. It turns Apple is just as capable as Humane or Rabbit in embedding ChatGPT into their hardware. Who would have guessed? [image] Steven Sinofsky / @stevesi : In case it isn't clear, what Apple has done is the reverse of the search deal (to OpenAI). Rather than get paid, whether they pay a lot or a little it won't matter it will be for a finite time. In this sense it is more like Apple Maps. They have insulated themselves from Ben Bajarin / @benbajarin : Controversial take, Apple did not need to do a deal with Open AI. Vadim Yuryev / @vadimyuryev : More confirmation that Apple Intelligence is 100% Apple's Intelligence. Trained from content licensed by Apple. 100% private and secure. ChatGPT is only used if Siri isn't able to provide the right answer, so it suggests using ChatGPT to search instead, which is a small warning. Ethan Mollick / @emollick : On the other hand, Apple's model sacrifices a lot of power in part to solve this problem that Musk is mentioning. Security is baked in, and it sounds like you need to give explicit permission to send a request to GPT-4. [image] @basedbeffjezos : The fact that Sama got a deal with both MSFT *and* Apple is kinda insane tbh. Master deal maker. Gary Marcus / @garymarcus : Hot take on Apple-OpenAI announcement • Kudos for the privacy features • Internal search looks to be much better • Paraphrased queries seem better; context (discourse) additions are good. • Limiting images to sketches, drawing, animations and not photos avoids a lot of problems. Wise move. But... things could quickly go south for Apple and to a lesser degree OpenAI: Dare Obasanjo / @carnage4life : Siri's ability to talk to apps to get information and trigger actions without launching the app is similar to Google's ability to get AI answers without visiting a website. It creates a new tension with their ecosystem even though it's a clearly superior UX when it works. [image] @jason : Apple can hot swap OpenAI at anytime — they made that point multiple times. This means the default LLM is going to be an auction to the highest bidder, all things being equal (like the search box on iPhone that Google won) Ethan Mollick / @emollick : It is amazing that you can beat Siri largely with local AI on the phone, but the gap between a 3B model (plus whatever low latency model they are running in the cloud) and a frontier model is large. It is a completely sensible move, but also one that is pretty conservative. Rachel Metz / @rachelmetz : I'm trying to figure out why I would use Siri on the iPhone instead of just using the ChatGPT app directly. I know why Apple would prefer that but I need to see it in action/try it myself to understand the point. Aaron Levie / @levie : ChatGPT + Siri completely logical partnership. ChatGPT gets a massive distribution boost and seamless interaction experience, and Siri becomes the router for your AI interactions. Great move by both. Emad / @emostaque : Note it was Microsoft Copilot, not chatGPT on the new Microsoft AI-powered PCs in contrast to Apple devices having chatGPT applications and a native app already... The Apple-Microsoft relationship/rivalry is super interesting and about to ramp once more... Marques Brownlee / @mkbhd : Siri will have the ability to take hundreds of new actions in and across apps (including third party apps), including the ability to use the new generative capabilities. I remember when this was a big upside of Bixby. It's about time! Ethan Mollick / @emollick : One thing that is clear when you talk to OpenAI & you could see in the Apple announcement today is that they are very comfortable with the idea that AI is able to figure stuff out. Lots of complex API connections & contingencies? Sure, the AI will (soon) be able to figure it out Alex Kantrowitz / @kantrowitz : Apple gives customers ChatGPT for free, without creating an account Ian Zelbo / @ianzelbo : @Vyyyper Nah. OpenAI is definitely paying Apple Evan Place / @evanplace : @MKBHD This feels like a really smart play for Apple. It leverages OpenAI with out NEEDING it. Meaning it can shift if a different model becomes better — or they can make their own version. Daniel Sinclair / @_danielsinclair : One detail here that is a win for OpenAI: “ChatGPT subscribers can connect their accounts and access paid features right from these experiences.” ChatGPT's context and memory will grow, even if Apple misses on the OS integration. @8teapi : Ok so ChatGPT is handoff. It's free. Basically almost a freemium ad for ChatGPT. OpenAI presumably can't use the data to train new models. And no ScarJo! Theo / @t3dotgg : Apple's OpenAI bill is about to be insane @openai : We're partnering with Apple to integrate ChatGPT into iOS, iPadOS, and macOS—coming later this year: https://openai.com/apple @killedbygoogle : Apple dancing around Gemini's grave inside their walled garden with a tunnel to OpenAI. [image] Jane Adams / @ilovejaneadams : @spectatorindex Apple's teaming up with OpenAI? Well, brace yourselves for the next chapter in the tech takeover saga. It's like handing over the keys to our minds to the algorithms. Do we really want Siri's little cousin whispering in our ears all day? I'll pass. M.G. Siegler / @mgsiegler : Interesting that it doesn't sound like Apple is going to have a way to upsell to the premium version of ChatGPT. You can use it, but it's bring your own? #WWDC24 Christina Warren / @film_girl : Lol I love that Siri is now just a ChatGPT frontend. Honestly, an improvement. #wwdc24 Allie K. Miller / @alliekmiller : So...the Apple and OpenAI partnership is just when Siri is too lazy, it asks ChatGPT? I already do that with shortcuts. Apple says ChatGPT integration coming later this year + will include other models (though doesn't mention whether that means other makers, like Anthropic). Ian Zelbo / @ianzelbo : OpenAI just won
Context & Ripple Effects
Apple’s ChatGPT agreement follows an internal push that reportedly began after executives tested the service and found Siri outdated, while [[a:867095|Apple Intelligence established Apple-developed models as the default layer across its platforms]].
The arrangement makes an external model a permissioned fallback inside Apple’s own system rather than the core of the product. That reinforces the WWDC framing of AI as a feature woven through existing apps, not a separate destination or device.
First-order effects
- Siri and supported Apple apps gain a route to ChatGPT later in 2024 when Apple’s own models are insufficient; users must approve each handoff and can use it without an OpenAI account.
- OpenAI gains distribution inside Apple experiences, while existing ChatGPT subscribers can connect accounts to retain their paid features and conversation context.
Second-order effects
- Apple keeps the primary user relationship and can make model choice largely invisible, reducing the need for users to begin AI tasks in a standalone chatbot app.
- Consent prompts and optional account linking create a clear boundary between Apple’s default AI experience and OpenAI’s service, making privacy handling and feature differentiation central to adoption.
Third-order effects
- The move points toward operating-system vendors acting as AI gateways: they can combine in-house models with external specialists while controlling interface, permissions, and distribution.
- If this model proves durable, competition may shift from standalone AI assistants toward who owns the device-level work surface and can offer the best mix of models without surrendering the customer relationship.
The trend: Consumer AI is moving from standalone chatbots toward model-agnostic capabilities embedded in operating systems and everyday applications.