IAC and PwC: 2022 US digital ad revenue rose 10.8% YoY to $209.7B, down from 35% growth in 2021; social media ad revenue rose 3.6% YoY, down from ~39% in 2021
winners include @amazon @netflix @hbomax as Retail Media & streamers win; social media ad biz slowing down (except @tiktok_us ) .. must read from @megancgraham https://www.wsj.com/... @mrdcohen : The digital ad economy continues to show resilience in light of economic uncertainty and market headwinds. https://www.wsj.com/... Meg Graham / @megancgraham : Digital ad revenue in the U.S. rose 10.8% to $209.7B last year (down from 2021's growth of 35%) as marketers continued to spend in online channels despite slower economic growth/market uncertainty, according to a new report from the IAB and PwC https://www.wsj.com/...