An interview with Tim Cook, Greg Joswiak, James Cameron, Jon Favreau, and others on the Apple Vision Pro, using the device, developing the headset, and more
Inside Apple Park, the tech giant's CEO talks about the genesis of a “mind-blowing” new device that could change the way we live and work.
Vanity FairNick Bilton
Context & Ripple Effects
This interview extends Apple’s effort to explain Vision Pro as a new computing interface rather than a near-term replacement for existing devices. Earlier coverage described a product path that moved from eyeglasses toward a more substantial headset and a pricing strategy aimed at the product’s initial market. That shift from eyeglasses to a headset helps explain why Apple is emphasizing the experience of using it.
The presence of Apple executives alongside filmmakers also aligns with Apple’s prior developer outreach. The company had already been trying to attract developers to build Vision Pro apps, making demonstrations of creative and work-oriented uses part of the platform-building effort.
First-order effects
Apple gains a high-profile forum to frame Vision Pro’s purpose through its CEO, product leadership, and prominent creative users, rather than through specifications alone.
Developers and prospective buyers receive more direct signals about the experiences Apple wants associated with the headset, including work and media use cases.
Second-order effects
App makers and media creators face greater pressure to decide whether Apple’s early positioning translates into product investment, since the headset’s value proposition depends on software and content beyond Apple’s own demos.
Rival headset platforms must compete not only on hardware but on the credibility of their developer and creator ecosystems as Apple recruits both audiences.
Third-order effects
If Apple sustains this developer-and-creator-led rollout, spatial computing could develop as a distinct application platform before it becomes a mass-market device category.
The longer-term constraint remains adoption: prior coverage suggested Vision Pro would not displace the iPhone quickly, so ecosystem depth is likely to matter more than short-term device substitution. The earlier long path to supplanting the iPhone underscores that distinction.
The trend: Vision Pro is part of the broader shift toward spatial-computing platforms whose adoption depends on developers, creators, and repeatable use cases as much as on hardware design.
My main issue is there aren't enough Apple products in this photo. Sure, Vanity Fair managed to fit in an Apple Vision Pro, Apple Watch, iPhone, AirPods and HomePod, but surely there's room on that desk for a Mac Mini. Perhaps a tasteful AirPods Max sitting atop a Mac Pro
I know general consensus is they are gonna ditch the feature with the next-gen, but I'm not so sure. I get what they are going for and it kinda works. Maybe the cheaper Vision loses it but the next Vision Pro retains it, with even higher quality display/rendering or something.
Not sure if it's partly due to the way a camera sees the lenticular display, but all the EyeSight examples from the reviews seem like the rendered eyes are slightly too wide, slightly too narrow, and slightly too big? You can see the same thing in Tim Cook's cover shot too. [imag…
Read @nickbilton: “Apple is taking us into the future, into a new era of computing. Some of us are running as fast as we can to get there, and others are being dragged, kicking and screaming. But we're all going.” https://www.vanityfair.com/... [image]
Deep @nickbilton dive into the Apple Vision Pro, in which he discusses the genesis of the device with Tim Cook, details the dazzling possibilities today, and considers a future when people are strapped into such immersive headsets https://vntyfr.com/QOM2EnH
“I've known for years we would get here.” Ahead of the release of @Apple Vision Pro, @NickBilton sat down with CEO @Tim_Cook to discuss the device's origin story, how spatial computing could alter our daily lives, and Cook's vision for the future. 🔗: https://vntyfr.com/QOM2EnH [i…
Well, it was only a matter of time... Apple's Vision Pro mixed-reality headset isn't even out yet, and Apple has already fixed its first zero-day vulnerability it says “may have been exploited” by hackers in the wild. — Apple said it's the same vulnerability that it patched las…
visionOS 1.0.2 has a security fix: “Processing maliciously crafted web content may lead to arbitrary code execution. Apple is aware of a report that this issue may have been exploited.” Who exploited it? MKBHD? 😆
Apple says this security fix was already included in the visionOS 1.0.1 update that was released to developers (who have dev kits) earlier this week. It seems that visionOS 1.0.2 will be a day-one update for the Vision Pro when it launches on Friday — barring a visionOS 1.0.3.