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Apple Vision Pro will take at least five years to supplant the iPhone, reflected by Tim Cook not wearing one; the spatial computing UI is what's most impressive

Hey everyone, it's Mark.  Apple introduced the Vision Pro on Monday at WWDC, looking to an era beyond the iPhone, iPad and Mac. Tweets: @markgurman , @kocienda , @kantrowitz , @smashdawg , @markgurman , @adamsinger , @rider45 , @business , @kantrowitz , and @naithanjones Tweets: Mark Gurman / @markgurman : Unless I missed something, it is very curious to me why there are no photos of Tim Cook or other Apple executives actually wearing the Vision Pro. If that is indeed true, that was of course a calculated decision. The question is why? Ken Kocienda / @kocienda : I think it's extraordinarily telling that no Apple exec posed for photos wearing the thing. Alex Kantrowitz / @kantrowitz : Still can't believe Tim Cook did not wear the Vision Pro yesterday. What does it say about a device when a CEO refuses to use it on launch day? Jeremy Kaplan / @smashdawg : A great point https://twitter.com/... Mark Gurman / @markgurman : For sure a calculated move. There is no reason other than meme control for Tim Cook to be standing next to the biggest product of his tenure rather than wearing. In fact, it just looks strange to not be wearing it. https://twitter.com/... [image] Adam Singer / @adamsinger : @Techmeme @markgurman An absurd assumption that anything will automatically replace/supplant mobile Brian O'Keefe / @rider45 : @Techmeme @markgurman How many people would want to wear a headset instead of carrying a phone in their pocket? AR isn't needed for walking down the street and driving. @business : Apple's Vision Pro headset is a peek at an era after the iPhone and Mac, but getting there will take years, @markgurman writes in a special edition of Power On https://www.bloomberg.com/... Alex Kantrowitz / @kantrowitz : “Right now, Apple is essentially asking users to pay $3,500 each to beta-test this new era before it becomes the reality.” [image] Nait Jones / @naithanjones : Weirdly I think the opposite about the Apple headsets, because of the price tag, and how much the high sticker is discussed everywhere, these will be bought and worn as a flex of wealth https://twitter.com/...

Bloomberg Mark Gurman

Discussion

  • @markgurman Mark Gurman on x
    Unless I missed something, it is very curious to me why there are no photos of Tim Cook or other Apple executives actually wearing the Vision Pro. If that is indeed true, that was of course a calculated decision. The question is why?
  • @kantrowitz Alex Kantrowitz on x
    Still can't believe Tim Cook did not wear the Vision Pro yesterday. What does it say about a device when a CEO refuses to use it on launch day?
  • @business @business on x
    Apple's Vision Pro headset is a peek at an era after the iPhone and Mac, but getting there will take years, @markgurman writes in a special edition of Power On https://www.bloomberg.com/...
  • @kantrowitz Alex Kantrowitz on x
    “Right now, Apple is essentially asking users to pay $3,500 each to beta-test this new era before it becomes the reality.” [image]
  • @markgurman Mark Gurman on x
    For sure a calculated move. There is no reason other than meme control for Tim Cook to be standing next to the biggest product of his tenure rather than wearing. In fact, it just looks strange to not be wearing it. https://twitter.com/... [image]