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IBM suspends its advertising on X globally after Media Matters said X has been placing ads for IBM, Apple, Oracle, and others alongside pro-Nazi material

Tech company's move is the latest setback to Linda Yaccarino's efforts to convince brands Elon Musk's platform is safe

Financial Times Hannah Murphy

Discussion

  • @ehananokimmfa Eric Hananoki on threads
    Linda Yaccarino claims that “X has also been extremely clear about our efforts to combat antisemitism and discrimination” while X is apparently paying thousands to a (still active) pro-Hitler and Holocaust denial account that's drawn millions of views (https://mediamatters.org/..…
  • @lorakolodny Lora Kolodny on threads
    This was in Feb. And some of you act surprised. https://www.cnbc.com/... We reported it all along.
  • @willoremus Will Oremus on threads
    “We're gonna bring back the advertisers” is becoming Twitter/X's version of “Infrastructure week.”  My story w/ @naominixwrites on Musk's latest self-inflicted setbacks: https://www.washingtonpost.com/ ...
  • @guillecummings @guillecummings on threads
    The first question reporters should be asking Tim Cook moving forward is why Apple keeps advertising on X. Full stop.
  • @daveleebbg Dave Lee on threads
    In light of recent developments, re-upping this column from September.  This isn't “shooting from the hip”. https://www.bloomberg.com/...
  • @bartclaeys Bart Claeys on threads
    The news shouldn't be about IBM pulling its advertising from X. The news should be that Apple continues to advertise on X.
  • @owillis1977 Oliver Willis on threads
    I think it's very silly to argue that the antisemitic views of the richest man in the world who has multiple federal contracts and who owns one of the largest social media networks shouldn't be discussed because “we knew that already.”
  • @ngrossman81 Nicholas Grossman on threads
    This is the white nationalist “Great Replacement” conspiracy theory, which is the biggest terrorist threat over the last decade.  We saw the antisemitic version at the Pittsburgh synagogue shooting and the Charlottesville march ("Jews shall not replace us").  Anti-Latino at El Pa…
  • @voorhees_dnb Nick Voorhees on threads
    I swear Linda Yaccarino was hired to gaslight all of us
  • @owillis1977 Oliver Willis on threads
    I've been telling you all for years, but here's another reason to follow @ehananokimmfa.  He does work that makes white supremacist Elon Musk MADDDDD
  • @cwarzel Charlie Warzel on threads
    guess this needs to be updated...it now doesn't go far enough in describing his descent https://www.theatlantic.com/ ...
  • @carnage4life Dare Obasanjo on threads
    You can take the boy out of deeply racist South Africa but you can't take deep racism out of the boy.
  • @noahshachtman Noah Shachtman on threads
    i forgot all about this one https://www.rollingstone.com/ ...
  • @martinsfp @martinsfp on threads
    Musk will no doubt say “oops I did another antisemitism” and walk it back, but quite frankly, it's clear who he is and it's not pretty.
  • @noahshachtman Noah Shachtman on threads
    what a world
  • @kalihays1 Kali Hays on threads
    IBM was one of the few big holdouts that remained genuinely interested and committed to advertising on X/Twitter over the last year.  This is a big statement and likely has to do with Musk's latest spate of posts/replies, as well.
  • @alxwinter Alex Winter on threads
    Elon Musk is spreading the kind of antisemitism that leads to massacres.  We call on Disney, Apple, Amazon, and other large advertisers to stop funding X through their ad spend.  And for Apple and Google to remove X from their respective app stores, per their own rules. …
  • @timothyjchambers Tim Chambers on threads
    Good for @jonlovett ....from his X account:
  • @kenpopehat Ken White on threads
    Any vestigial sympathy I had for Linda Yaccarino and what she got into has been extinguished like a birthday candle dropped into a bucket of piss.  Being a bigot is bad.  Being a middle-management functionary for a bigot?  That's just pathetic.
  • @kenpopehat Ken White on threads
    Yeah ACROSS THE BOARD people.  So white people at Media Matters stop hurting Elon's feelings and Jews stop importing mud races to destroy America.  THERE'S NO PLACE FOR ANY OF THAT.
  • @clarajeffery Clara Jeffery on threads
    Once again I am begging journalists with enough access in this space to do a profile of Linda Yaccarino.  Did she foresee this?  Does she support it?  Has she lost friends over it?  Is she dismayed but paralyzed?  Or does she cheer it?  “It” being working for the biggest spreader…
  • @crumbler Casey Newton on threads
    Btw as of today I (and Platformer) are done posting to the frighteningly antisemitic X, full stop.  I'm also cutting X posts out of the newsletter and won't be re-sharing them to Instagram any more.  The funny people on X need to move on and I'm done promoting their work
  • @karaswisher Kara Swisher on threads
    Henry Ford.  Ezra Pound.  Charles Lindbergh.  Kanye West.  Elon Musk.  There's no “genius” that excuses this endless parade of toxic antisemitic nonsense.
  • @vincedmonroy Vince D. Monroy on threads
    Ross Gerber: “None of [Elon Musk's] actions are for the benefit of Tesla at this moment.  It's all about Twitter, and what he can tweet, and how many people he can piss off.  He actually thinks in his weird world that the things he says matters.”  Oof 😂
  • @KingShawn@mastodon.social Shawn King on mastodon
    “IBM has zero tolerance for hate speech and discrimination”  —  Really?  So WTF did it take you so long!?  🤦🏼‍♂️ 🤬 https://mastodon.social/...
  • @dangillmor@mastodon.social Dan Gillmor on mastodon
    It may be a relatively small gesture, but IBM's halt in advertising on the deadbird site is still progress.  —  https://www.theverge.com/...  Meanwhile, Musk gets more and more vile, as he uses his platform to boost right-wing extremism.  He hates journalism, and he amplifies ene…
  • @lindayax Linda Yaccarino on x
    X's point of view has always been very clear that discrimination by everyone should STOP across the board — I think that's something we can and should all agree on.  When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and disc…
  • @elonmusk Elon Musk on x
    @xDaily Media Matters is an evil organization
  • @mshannahmurphy Hannah Murphy on x
    NEW: IBM has suspended global advertising from Elon Musk's X following a report that its adverts ran alongside pro-Nazi material Ads from Apple, Oracle, Comcast's Xfinity and Bravo were also found next to the pro-Nazi content: https://www.ft.com/...
  • @gerberkawasaki Ross Gerber on x
    It takes a lifetime to build a reputation, and a day to lose it. #Tesla $TSLA https://finance.yahoo.com/...
  • @mattgertz Matthew Gertz on x
    Elon Musk — a GOP hero of phenomenal wealth and power, the recipient of major U.S. government contracts who effectively conducts his own foreign policy, and the owner of a major social media hub — seems to share the views of a garden-variety neo-Nazi. https://www.mediamatters.org…
  • @fmanjoo Farhad Manjoo on x
    weird that all those rich guys upset at Harvard students aren't saying anything about the world's richest man's open antisemitism
  • @ehananoki Eric Hananoki on x
    X has been placing ads for brands like Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) next to posts touting Hitler and his Nazi Party. Linda Yaccarino previously claimed brands are “protected from the risk of being next to” toxic posts. https://www.mediamatters.o…
  • @lastcallcnbc @lastcallcnbc on x
    “None of his actions are for the benefit of $TSLA at this moment. It's all about Twitter... he actually thinks in his weird world that the things he says matters,” says @GerberKawasaki on @elonmusk. “What he's really doing is destroying everything he's built.” [video]
  • @karaswisher Kara Swisher on x
    Henry Ford. Ezra Pound. Charles Lindbergh. Kanye West. Elon Musk. There's no “genius” that excuses this endless parade of toxic antisemitic nonsense. [image]
  • @mattgertz Matthew Gertz on x
    Elon Musk's latest remarks hammer home that he's not turning his platform into a haven for white nationalists because of a principled belief in free speech or a desire for more revenue — he's doing it because he agrees their views are “the actual truth.” https://www.mediamatters.…
  • @mattgertz Matthew Gertz on x
    Ma'am, your boss is describing posts that reference “hordes of minorities” as “the actual truth” and criticizing “Jewish communities” for promoting “hatred towards whites.” https://www.mediamatters.org/ ...
  • @lastcallcnbc @lastcallcnbc on x
    “I've never had this with any company I've ever invested in ever in my life where the CEO of the company himself does so many detrimental things that is destroying the brand,” says @GerberKawasaki on @elonmusk following the $TSLA CEO's controversial X post. [video]
  • @mshannahmurphy Hannah Murphy on x
    IBM statement: “IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation.”
  • @jason_kint Jason Kint on x
    “Ads from Apple, Oracle, Comcast's Xfinity and Bravo were also found next to the pro-Nazi content” [on X]. Shocking to core that brands still run ads on platforms like this or Facebook for that matter while choosing not to run across brand safe supply channels (eg @TrustXads).
  • r/samharris r on reddit
    Elon Musk goes full mask off Neo-Nazi.
  • r/Twitter r on reddit
    In a fresh blow to Twitter's efforts to bring back ad sales revenue, IBM has pulled its global advertising due to reports of the company's ads running alongside pro-Nazi content.
  • r/business r on reddit
    IBM pulls X ads as Elon Musk endorses white pride
  • r/EnoughMuskSpam r on reddit
    IBM pulls adverts from X after report finding they ran next to Nazi content
  • r/EnoughMuskSpam r on reddit
    No more ads on Elon's X, EU Commission tells staff