Discussion

• @eshumarneedi @eshumarneedi on threads

  If Meta coupled ‘Meta Verified’ with this ad-free service and expanded it globally, it, without a doubt, would be a hit amongst nerds.  Instagram is filled to the brim with ads.  I don't want to see those.  If Threads ever gets ads injected into the feed, I would gladly subscribe…

• @karissabe Karissa on threads

  As someone who detests Instagram ads and also spends a truly embarrassing amount of time in that app... I can't imagine paying $10 or more per month .. for one, this wouldn't do anything about spon con?  It also adds no additional features.. seems like Meta does not really want p…

• @danseifert Dan Seifert on threads

  the thing about this pricing is that it will make it very easy for Meta to make the argument that people don't want to pay and just want free ad-supported stuff, which is the company's whole position https://www.theverge.com/...

• @epro.social Emil Protalinski on bluesky

  I give Meta until 2024 to inform European governments there's not enough usage of these paid Instagram and Facebook plans, so sadly, they must be discontinued...  [embedded post]

• @marconav Marco Pancini on x

  Meta will offer people in the EU, EEA and Switzerland the choice to pay a monthly subscription to use Facebook and Instagram without any ads. They can alternatively continue to use these services for free while seeing ads that are relevant to them: https://about.fb.com/... 1/4

• @realhamed Hamed Haddadi on x

  €12.99 for ad-free Facebook scrolling in EU , just to give you an idea of ad ecosystem value to them as a single data point (and this still doesn't mean your data won't get used for training interaction models etc) https://about.fb.com/...

• @eric_seufert Eric Seufert on x

  2/ My sense is that very few users will choose the subscription option in Europe; Meta will be able to use this low adoption rate to champion the ad-supported business model as a clear consumer preference.

• @mdemircan_ Muhammet Demircan on x

  I already see 10+ caselaw coming out of this, both in the scope of the GDPR and the DMA. https://about-fb-com.cdn.ampproject.org / ...

• @marconav Marco Pancini on x

  Whether people choose to use our products for free with ads or subscribe to stop seeing ads, we are committed to keeping people's information private and secure, under our own policies as well as the EU's General Data Protection Regulation (GDPR). 3/4

• @jason_kint Jason Kint on x

  Meta just announced requiring EU users to consent to being tracked in EU *or* pay for access. This mega July news thread is behind it. Fairly confident this is another delay tactic after 5yrs which violates GDPR...dropped as tech press await Google CEO testimony in federal court.…

• @eric_seufert Eric Seufert on x

  3/ My sense is that very few active users — who are, by definition, comfortable with having their data processed for the purposes of ads personalization — will choose to subscribe to avoid it.

• @samschech Sam Schechner on x

  Meta's going with the prices we reported earlier this month for its no-ads subscription service in Europe. And pausing ads for Europeans under 18 as soon as next week: https://www.wsj.com/...

• @eric_seufert Eric Seufert on x

  2/ I discussed this “Pay or Okay” strategy last month, after the NYT reported that Meta was considering it. At the time, it was unclear under what conditions the EU would allow Meta to do this, as previous “Pay or Okay” approaches had been rejected. https://mobiledevmemo.com/...

• @eric_seufert Eric Seufert on x

  Meta officially announced today that it will introduce a subscription tier in the EU, EEA, and Switzerland territories in November. Users will either have to consent to receiving personalized advertising or pay the subscription fee. https://about.fb.com/... [image]

• @sarthakgh Sar Haribhakti on x

  Meta officially launches subscription tiers in Europe Going to be fun watching people voting for ads and opting for free services [image]

• @wavesblog Simonetta Vezzoso on x

  “A Meta spokesman said the company would offer the subscription choice to users in Europe over the *coming weeks*” tbd @NOYBeu

• @metanewsemea @metanewsemea on x

  To comply with evolving European regulations, we're introducing a new subscription option for no ads in the EU, EEA and Switzerland. Read our blog to find out more 👇 https://about.fb.com/...

• @borrowed_ideas @borrowed_ideas on x

  Phew! Meta has been able to avoid the potential Armageddon scenario as personalized advertising survives in the EU. Meta is giving users a *choice* between subscription (with no ads) and personalized ads in the EU. [image]

• @tomwarren Tom Warren on x

  Facebook and Instagram are getting a paid subscription for €9.99 per month in Europe that will remove ads. The subscription is designed to address EU concerns about Meta's ad targeting and data collection practices https://www.theverge.com/...

• r/technology r on reddit

  Meta to Offer Ad-Free Facebook, Instagram Subscriptions in Europe

• r/europe r on reddit

  Meta to Offer Ad-Free Facebook, Instagram Subscriptions in Europe