Unity acknowledges “the confusion and frustration” around its planned install fees but argues that “more than 90% of our customers will not be affected”
Platform holder claims “90 percent of users” won't be affected by change. — Game developers are still furious …
Context & Ripple Effects
Unity’s planned charge tied to game installations and plan tier had already shifted its engine pricing discussion beyond subscriptions and licenses. The company’s claim that most customers fall outside the affected group is an effort to narrow the practical scope of the previously announced install-based fee.
Related coverage shows the response did not end the dispute: Unity later considered a revenue-based cap, while a subsequent revision exempted Personal projects and limited the fee to newer Unity versions. That sequence makes this an early test of whether a platform can revise monetization terms without undermining developer confidence.
First-order effects
- Unity must defend the fee’s applicability and explain which developers, games, and plan tiers are exposed; saying most customers are unaffected does not resolve the concerns of those that are.
- Developers evaluating current or future Unity projects face continued uncertainty over the planned pricing model, even as Unity frames the directly affected population as limited.
Second-order effects
- The backlash increases pressure on Unity to alter implementation details, consistent with its later discussion of a potential revenue-based fee cap.
- Pricing terms become a more prominent factor in engine selection and project planning, especially for studios whose games could cross the relevant thresholds.
Third-order effects
- If engine providers increasingly monetize after a game ships rather than solely through upfront plans, developers will place greater value on predictable, auditable terms and clear transition rules.
- The later exemption for Personal projects and limitation to newer versions suggests that developer resistance can constrain how broadly a platform applies revised commercial terms.
The trend: Game-engine vendors are testing more usage- and success-linked monetization, but developer trust is becoming a limiting factor on how those models can be deployed.
Related: Regulated platform take rate · Unity's install-based fee announcement · Unity weighs a cap on controversial fees · Unity exempts Personal projects from Runtime Fee
Related Coverage
- Game Development Post-Unity Computer, Enhance! · Casey Muratori
- Unity seeks to clarify Runtime Fee after days of “confusion and frustration” Game Developer · Chris Kerr
- Slay the Spire developer pledges to ditch Unity unless controversial charges plan reversed Eurogamer.net · Tom Phillips
- Unity disunity: Community up in arms after announcement of runtime fee from January 2024 DEVCLASS · Tim Anderson
- Unity's per-install fee will be based on “estimates” and Unity may not spot “fraudulent” installs in advance Rock, Paper, Shotgun · Edwin Evans-Thirlwell
- Unity engine's new pricing model has made game developers furious Ghacks · Ashwin
- Developers Rally Together as Unity Attempts to Clarify Controversial Install Fee Policy Push Square
- Game Developers Are ‘Fucking Livid’ Over Unity's New Fees Decrypt · Kate Irwin
- Unity alienates entire customer base in quest for profit TweakTown · Derek Strickland
- Rust creator tells Unity to “get fucked” as developers left seething by new install fee Game Developer · Chris Kerr
- Unity's new “per-install” pricing enrages the game development community Ars Technica · Kyle Orland
- Unity can get fucked — Yesterday Unity announced that starting next year … garry.net · Garry Newman
- Epic Games is “exploring native Unreal Engine support” for Apple Vision Pro Road to VR · Scott Hayden
- Unity rushes to clarify price increase plan, as game developers fume Axios · Stephen Totilo
- “This Is a Disaster:” Game Developers Scramble to Deal With Unity's New Fees 404 Media · Emanuel Maiberg
- 'Rust 2 Definitely Won't Be a Unity Game', Insists Furious Dev IGN · Wesley Yin-Poole
- Unity clarifies new fee plans amid developer backlash GamesIndustry.biz · James Batchelor
- Official Unity plan pricing and packaging updates Unity Forum
- Cult of the Lamb could be deleted on the 1st of January Gamereactor UK · Alex Hopley
- Cult of the Lamb Developer, Other Indie Studios Respond to Unity Engine's New Pricing Policy GamingBolt · Shunal Doke
- Unity's new installation fee infuriates global game developers TechNode
- Cult of the Lamb may be delisted Jan 1st, 2024 GoNintendo · Rawmeatcowboy
- Game Developers Are Frustrated With Unity's New Predatory Business Model GameSpot · Jess Howard
- Unity tries to clarify new install fee plans amid developer outcry Video Games Chronicle · Tom Ivan
- Unity to Begin Charging Per-Install Game Developer Fees ExtremeTech · Adrianna Nine
- I am literally going to have to rewrite the https://Dayboard.io parent and family apps in another stack because of this. Maybe capacitor/Tauri/Sveltekit, Godot, or native swift/Kotlin. — Ugh. — #unity #godot #capacitor #sveltekit #svelte #swift #kotlin — https://www.gamedeveloper.com/ ... @wiverson@mas.to · Will Iverson
- “But now I can say, unequivocally, if you're starting a new game project, do not use Unity. If you started a project 4 months ago, it's worth switching to something else. Unity is quite simply not a company to be trusted.” — https://www.gamedeveloper.com/ ... @vampiress@eigenmagic.net · Elissa
- Last year I wrote about the “Coming Game Engine Inflection Point,” and how Unity's decline would begin very quickly. I copped a lot of hate for that Research Note, lol, and it's amazing to see Unity's incredibly terrible press release today about changes to its pricing structures for successful products built with the engine: … @shibacomputer@post.lurk.org
- Unity is to start charging developers per player game install, in a frankly baffling business move: — https://www.gamedeveloper.com/ ... [image] @Toadsanime@mas.to · Ryan Brown
- Jesus Unity are just straight up deciding they don't want anyone using their engine any more, aren't they? https://www.gamedeveloper.com/ ... [image] @vampiress@eigenmagic.net · Elissa
Discussion
-
@unity
@unity
on x
We want to acknowledge the confusion and frustration we heard after we announced our new runtime fee policy. We'd like to clarify some of your top questions and concerns: Who is impacted by this price increase: The price increase is very targeted. In fact, more than 90% of our...
-
@megacrit
@megacrit
on x
👋 @unity [image]
-
@andytouch
Andy Touch
on x
I'm not a lawyer but im fairly sure this is illegal? There are going to be alot of lawsuits lined up against @unity. https://www.reddit.com/...
-
@jakob_wahlberg
Jakob Wahlberg
on x
Very, very interesting. https://www.reddit.com/... “Unity removes Github repo to track license changes, then updates their license to remove the clause that lets you use the TOS from the version you shipped with, then insists games already shipped need to pay the new fees”
-
@izumi_niche
Izumi
on x
Almost every Nintendo Mobile game is made Unity, with the exception being Fire Emblem Heroes using a open-source engine No matter what that cursed game will never die
-
@aggrocrabgames
@aggrocrabgames
on x
Just had a long call with Unity reps. They gave us some answers that they say will be public soon. We didn't come away with renewed trust in Unity or this policy, which we still think is total ass, but allegedly, real answers to a lot of speculation/misinfo are on the way. (1/2)
-
@merrykish
@merrykish
on x
You will see many more of these. Unity signed its own death certificate.
-
@konjak
Joakim ‘konjak’ Sandberg
on x
I love the “it won't affect 90% of you” response from Unity because it's secretly a “most of you fail anyway” statement. Most devs would love to sell 200k and they probably intend to
-
@papapishu
@papapishu
on x
The last 24 hours of unity stuff has been me saying “now I'm not a lawyer but that sure does feel lowkey illegal-coded” https://www.reddit.com/...
-
@georgebsocial
George Broussard
on x
My conspiracy theory is that Unity are proposing this batshit insane install based fee so they eventually fall back to “ok guys, we'll just do a royalty”. And everyone welcomes that, whereas if they started with a royalty there would still be open revolt!
-
@kommanderkarl
Kommander Karl
on x
I have uninstalled Unity & I strongly urge others to do the same. For those who've recently started a project, it would be wise to consider alternatives such as Unreal or Godot. Unity, this is a big slap in the face to everyone who has invested immeasurable time and effort... [im…
-
@oysterfake
Jessica Harvey
on x
unity leadership is not fit for purpose by any definition. embarrassing [image]
-
@tafferking451
Dillon Rogers
on x
The reason why an install fee feels like a retroactive change over a revenue share is because with a revshare, the only money they can claim is what I make after January 1st, 2024. With install, if someone bought Gloomwood a year ago and installs it later, Unity claims the fee.
-
@zenofdesign
Damion Schubert
on x
Every team that built a free-to-play game built in Unity that passed 200K downloads a long time ago but is no longer a big revenue driver is going to have to make a decision on whether or not to delist their game and/or take down the servers entirely. [image]
-
@ricardojuchem
Ricardo Juchem
on x
This is shady... “Unity silently removed their Github repo to track license changes, then updated their license to remove the clause that lets you use the TOS from the version you shipped with, then insists games already shipped need to pay the new fees.” https://www.reddit.com/.…
-
@daveoshry
@daveoshry
on x
The fact that Unity didn't even really consider the effect this would have on premium games made with their engine because it's PENNIES compared to mobile and F2P revenue says a lot about how people view games at the corporate level.
-
@cmuratori
Casey Muratori
on x
For studios looking to leave Unity, I put together a list of alternative engines. If you have experience with any of them, please leave a (respectful!) evaluation in the comment section to help other devs know what's out there: https://www.computerenhance.com/ ...
-
@kriswolfheart
@kriswolfheart
on x
I don't think Unity fully grasped how severely poorly “we are going to attempt to amend the contract you signed after you signed it” plays to literally everyone who has ever lived
-
@falconeerdev
@falconeerdev
on x
How about refunds @unity easily double digit percentage of installs. ? Are we paying for those as well? How about preservation, putting your game for free in the public domain , now a liability ? How about free days/weekends that see massive installs ? How about I bundle my...
-
@razzadoop
Barry Kramer
on x
My respect for Unity's social media team: 100% My ire isn't directed at them. I'm not confused. I've read everything Unity has publicly stated in the past 24 hours. Framing it as “confusion” downplays the fact that no, I fully understand what Unity plans to do and I'm not a fan.
-
@wickedinsignia
@wickedinsignia
on x
Initially thought this was a misreading of the new fee terms but no, under the terms as they exist right now this studio would be paying Unity more than they earn.
-
@nintendrew_
@nintendrew_
on x
I have used Unity for over 10 years. I have published a game on all current Gen platforms using this engine. I was working on a new game with two senior visual effects artists that have worked with Lucasfilm. Nevermind. I'm learning @UnrealEngine.
-
@dominictarason
Dominic Tarason
on x
So, a little bird at Unity (not revealing my source for OBVIOUS reasons) suggests that if developers want to get the execs to pay more attention, it might be worth loudly boycotting or seeking refunds for the upcoming Unite conference scheduled for November. Spread the word.
-
@dylancuthbert
@dylancuthbert
on x
The executives at Unity combined earn more salary and bonuses in one year than Q-Games has earned in an illustrious 22 years, during which we built 3-4 custom engines from scratch, and they want more money from us!!? https://www1.salary.com/...
-
@theswweet
@theswweet
on x
The “Silksong is delayed another 5 years to get ported off of Unity” tweet being liked by a programmer at Team Cherry hit me like I just got shot
-
@tomwarren
Tom Warren
on x
someone has edited the Wikipedia entry for greed to describe Unity CEO John Riccitiello as “one of the greediest people alive” [image]
-
@tafferking451
Dillon Rogers
on x
Again, placing a lot of administration work on developers to know when a pirated copy is activated. [image]
-
@kerissakti
Kris Antoni
on x
They've changed the policy Yet, how can we trust Unity to differentiate which installs should be counted and which is not to a black-box system controlled by Unity, the party who's financially interested? I don't want to waste time disputing false positives. Trust is lost
-
@agrumpyfox
@agrumpyfox
on x
A message to @unity and the Lunistice community [image]
-
@dark1x
John Linneman
on x
I really hate how this boneheaded decision by Unity is impacting so many smaller developers. Even if they walk it back, though, can they regain trust? Would you trust them with your future?
-
@theactman_yt
@theactman_yt
on x
“Why are we screwing over everyone who makes games using the Unity engine? Why? Because FUCK YOU! GIVE ME MONEY!”
-
@emiliana_vt
@emiliana_vt
on x
For anyone worried about whether the Unity Runtime Fee will affect #VSeeFace: It only has to be paid for Unity programs that have earnings higher than $200,000 in 12 months. VSeeFace has lifetime earnings of $0, so it's completely safe and unaffected. [image]
-
@tighesammy
@tighesammy
on x
He only needed 3 words [image]
-
@repiteo
Thaddeus Crews
on x
THEY MADE THIS AN AD LMAO [image]
-
@duskdev
David Szymanski
on x
This clarifies nothing. Until Unity can give an airtight rundown of how EXACTLY they plan on counting installs, combating fraud, etc, it means less than nothing to go “trust us bro, it ain't like that” Not from the company that just got caught secretly changing their TOS
-
@tianipixel
@tianipixel
on x
Don't let Unity trick you with “90% of users won't be affected” Basically every indie studio that most gamers know about are in the 10% Unity has a lot of usage by hobbyists and students that aren't currently releasing games, so this data doesn't matter and is very misleading
-
@ordinarygamers
@ordinarygamers
on x
Nah this is still fucking nonsense, how do you calculate “re-installs”. What if someone changes a component or reinstalls their OS? As someone playing the game do I even get to choose if Unity scrapes data of my system or not? Is that even legal in places with strict data laws?
-
@polymarsyt
PolyMars
on x
here's the translation [image]
-
@gamemakerengine
@gamemakerengine
on x
[image]
-
@ckunzelman
@ckunzelman
on x
The divide between the public understanding of Unity as a product and Unity's own understanding of itself as a product is so wide, so vast, that I think it's a mistake to invest time into it as a toolset going forward.
-
@tha_rami
Rami Ismail
on x
I'm afraid this changes exactly nothing to the four points I mentioned yesterday. It remains an enormous uncertainty for developers, a retro-active adjustment to terms, an absurd amount of extra tracking, a technical impossibility, & the only business model that can bankrupt you.
-
@georgebsocial
George Broussard
on x
The Unity board needs to call for resignations. Start with John Riccitiello and most of the exec team responsible for the design and communication of this atrocious idea. They are destroying Unity. Act swiftly. Only with heads on a spike will some semblance of trust be restored..…
-
@chrisdeleon
@chrisdeleon
on x
ah interesting so upon closer inspection it seems like Unity has maybe actually chosen to extort money from... Apple let's see Unity's market cap is $15 billion, Apple's is $2756 billion, so if this is the fight they chose my new question is will unity still exist when I wake up …
-
@nukefist
@nukefist
on x
@unity This fee has still no upper bound, we are penalized for users installing the game on as many devices as they want, and no piracy/fraudulent checks are (nor can be) put in place, leaving it to the developer to figure out.
-
@mode7games
Paul Kilduff-Taylor
on x
this is why the feedback needs to be unilaterally “rescind the policy - establish a new clear policy and commit to it” - don't get bogged down in tactical stuff about installs etc. demand that it's gone and demonstrate that trust won't be rebuilt until that happens
-
@smashynick
Nick Kaman
on x
i really dont think they have the ability to distinguish between gamepass installs and sales. so itll be my word against theirs every time until I can pull up with the data from firstparty. fun!
-
@kurtruslfanclub
@kurtruslfanclub
on x
If the user installs on their ipad and iphone, that's 30c to Apple and Apple pays 40c to Unity I'm predicting either Apple pushes back against Unity or Unity personal games won't be submittable to the app store next year
-
@stephentotilo
Stephen Totilo
on x
@cabel Yes, as the article says. It'd be Microsoft, Apple or whoever is running the subscription plan. Very good question about how this would impact deals. Would it even cause subscription providers to think twice about adding Unity-made games?
-
@campster
Chris Franklin
on x
Unity doubling down as if people didn't understand their plan while continuing to avoid answering specific and critical details is an absolute statement of contempt for anyone using their tools.
-
@cabel
@cabel
on x
@stephentotilo “Devs not on the hook for Game Pass” means that they expect Microsoft to be on the hook for it, right? How does that affect deals?
-
@quinnypig
Corey Quinn
on x
“We're going to enrage everyone because of 10% of our customers” rings slightly hollow to me.
-
@smashynick
Nick Kaman
on x
Like “we obviously don't want these fees to financially ruin a studio” (paraphrasing) “so just reach out and we can figure out a plan for your needs” I do not look forward to the guardrails on this thing being a Unity rep that I have to get in a back and forth with every month
-
@paultassi
Paul Tassi
on x
TLDR: we want Genshin Impact to pay us a billion dollars
-
@jmrivera02
Joshua Rivera
on x
none of this explains why you are trying to institute an insane revenue model that no one else has ever used and acting like it is normal
-
@smashynick
Nick Kaman
on x
Just got off a call w/ Unity. The reps were nice folks but ultimately didn't say anything that gives us confidence that this company is to be trusted A lot of their answers boiled down to “you can work with your acct manager to iron things out!” man I just want a clear policy 🙃
-
@docsquiddy
Doc
on x
hey, the only way to actually deal with this right now is: 1) “we messed up. the entire board has resigned over this to regain your trust. the plan specifically was championed by [named individuals.]” 2) “we are not implementing any of this” 3) “we are copying unreal pricing”
-
@honestduane
Duane
on x
Doesn't matter. The gamedev community has decided that they can no longer trust this company. I know many people who are currently doing everything they can to move off of the platform, including canceling projects that were going to use it. Godot, others, get the love instead.
-
@mikedrucker
Mike Drucker
on x
Congrats to Unity on following the Dungeons & Dragons business team strategy of proudly making things worse until they inevitably have to reverse course entirely with an e-mail beginning with the phrase, “We hear you”
-
r/gamedev
r
on reddit
Unity silently removed their Github repo to track license changes, then updated their license to remove the clause that lets you use the TOS from the version …
-
@quillmatiq
Anuj Ahooja
on threads
Unity is playing the “shoot first, deal with developers later” playbook from Reddit's recent API pricing changes. The sad part? Unity will be fine, normal every day users will never even know this happened, and small devs will be forced to pivot or die. …
-
@migueldeicaza
Miguel de Icaza
on threads
Unity silently deletes previous pledge to allow you to abide by the license terms you had when you bought. Now they are claiming new terms override previous ones. Seems like they are exposing themselves to a promissory estoppel lawsuit: https://blog.unity.com/...
-
@tomwarrenuk
Tom Warren
on threads
the new Unity pricing model sounds like a giant mess for game developers https://www.theverge.com/...
-
@segphault@mastodon.social
Ryan Paul
on mastodon
FAQ from Unity says that for WebGL content in the browser, it counts as an “install” for every “initialization of the runtime on a client device” — which would seem to mean every page load. — Nobody involved in writing this policy understands the product. …
-
@gamingonlinux@mastodon.social
@gamingonlinux@mastodon.social
on mastodon
This is fucked up. No other words for it. A REINSTALL is charged to game devs. #Unity — [image]
-
@innerslothdevs
@innerslothdevs
on x
[image]
-
@aggrocrabgames
@aggrocrabgames
on x
SIGH [image]
-
@unity
@unity
on x
Today we announced a change to our business model which includes new additions to our subscription plans, and the introduction of a Runtime fee. We wanted to provide clarifying answers to the top questions most of you are asking. Yes, this is a price increase and it will only...
-
@stephentotilo
Stephen Totilo
on x
I got some clarifications from Unity regarding their plan to charge developers per game install (after clearing thresholds) - If a player deletes a game and re-installs it, that's 2 installs, 2 charges - Same if they install on 2 devices - Charity games/bundles exempted from fees
-
@massivemonster
@massivemonster
on x
Stop the stink @unity [video]
-
@tkexpress11
Troy Kirwin
on x
I worked on an early, very different iteration of the @unity pricing changes ~1 yr ago My thoughts: 1. Unity strategically had no choice but to make changes 2. Devs are upset, but it isn't quite as bad as it seems 3. Unity's comms & implementation wasn't great More below 👇
-
@mikeisaac
@mikeisaac
on x
a smart indie dev studio owner i spoke to yesterday postulated a theory that unity's self inflicted disaster of increasing fees based on downloads was spurred by the runaway success of genshin impact, one of the largest games to run on unity — see below
-
@tomwarren
Tom Warren
on x
Unity CEO John Riccitiello was EA CEO when FIFA 09 launched with loot boxes. Last year he said devs making games without monetization in mind are “fucking idiots.” In an EA stockholder meeting he entertained the idea of charging $1 to reload an ammo clip in Battlefield.
-
@desolusdev
Mark Mayers
on x
[video]
-
@writnelson
Xalavier Nelson Jr
on x
...I'm hearing at least one significant group of developers is talking a class-action lawsuit against Unity. Holy shit.
-
@scotttrichmond
Scott Richmond
on x
Pretty cool to see #unity execs performing actual insider trading by selling shares mere days before the obvious shitshow that is now the pricing structure changes. [image]
-
@eric_seufert
Eric Seufert
on x
2/ I argue in this piece that mediation is the critical component to a scaled, integrated app-install ads business post-ATT because it delivers the bid data needed to optimize demand-side targeting. https://mobiledevmemo.com/...
-
@eric_seufert
Eric Seufert
on x
I think Unity's per-install pricing decision is being misinterpreted. Unity's blog post says explicitly that the company will offer discounts for adopting LevelPlay. I imagine that Unity would far prefer devs adopt LevelPlay than pay runtime fees. (1/X) https://mobiledevmemo.com/…
-
@henryhoffman
@henryhoffman
on x
if you buy our Unity game, please don't install it
-
@tha_rami
Rami Ismail
on x
Listen folks, y'all can stop arguing the specifics. Here's the four main things: - Unity should not be able to retroactively change the terms & conditions on products or sales you've already made. Them making this move says they're willing to, and that should be terrifying.
-
@samueldeats
@samueldeats
on x
I've never seen something so poorly thought through, lmao how is this real [image]
-
@madewithgodot
@madewithgodot
on x
The end of an era. But also...the start of another. 😉
-
@tempolabgames
@tempolabgames
on x
Food $200 Data $150 Rent $800 Unity Runtime Fee $5,600,000 Utility $150 someone who is good at the economy please help me budget this. my indie studio is dying
-
@dgoodayle
@dgoodayle
on x
One final cash grab of a dying business. I'm so sad to see something the helped me start my career turn into this mess. Anyone looking to get into Unreal, give me a shout, happy to train up, port projects or give advice
-
@zaccacts
@zaccacts
on x
You know what... maybe I don't want them to stop posting about Among Us after all...
-
@jesawyer
Josh Sawyer
on x
I love that there's a stream of updates from 3rd parties that are all like I talked to Unity and they clarified that: 1) the bad thing is even worse 2) the less bad thing is the same amount of bad 3) there's a new secret 3rd bad thing that's the worst thing you've ever heard
-
@necrosofty
Brandon Sheffield
on x
So now Microsoft is gonna pay fees for gamepass? Good luck with that. And lemme tell ya, talking a bunch of nonsense and then walking it back to another ambiguous place does not give me confidence in your ability to run a product
-
@tafferking451
Dillon Rogers
on x
No. Walk back the installation fee entirely.
-
@mikeisaac
@mikeisaac
on x
congrats to epic games, owners of unreal engine, for all the business sent their way from the self-inflicted wound over at their main competitor unity, whose fee changes today seems to have pissed off every game dev on earth https://www.axios.com/...
-
@docsquiddy
Doc
on x
I bet that they were always planning this, they just thought that they were Galaxy braining by asking more than they actually wanted and unity users would accept getting screwed less than a worst case scenario
-
@theswweet
@theswweet
on x
A list of games running on Unity: -Genshin Impact -Honkai Star Rail -Pokemon Brilliant Diamond/Shining Pearl -Fate GO -Among Us -Fall Guys SOMEONE is gonna end up sending John Unity a horse's head as a message
-
@adamatomic
@adamatomic
on x
really looking forward to getting invoiced for what unity believes is “an accurate determination of the number of times a runtime is distributed for a given project” based on undisclosed proprietary data sounds positively airtight and extremely legal
-
@willmesilane
Will
on x
Even if Unity rolled this decision back would you actually trust them to not do some unbelievably idiotic thing like this ever again??
-
@madscientist212
@madscientist212
on x
Reminder, in their forum FAQ, Unity claimed the reason they had to charge for reinstalls was because “Unity doesn't receive end-player information, just aggregate data.” Now they're claiming only first time installs will count. This is contradictory. They are blatantly lying.
-
@tha_rami
Rami Ismail
on x
Literally the entire situation with Unity could've been avoided if they'd gone with a good ol' revenue share. Nobody would've liked that, but it would literally have avoided almost *every single issue* that people have raised, and the objections would've blown over in a moment.
-
@patstaresat
@patstaresat
on x
I can't understand how this is legal. Take Pillars of Eternity 2, a game that shipped years ago under Unitys conditions at the time, and Unity says that NOW Obsidian owes them for every new install? It's like home depot deciding to charge me every time I swing hammer I got there
-
@chrisdeleon
@chrisdeleon
on x
also Microsoft at the same time, which isn't much smaller than Apple. these corporations exist on a scale where Unity might as well propose they're going to bill national governments then just expect them to do that because they had the idea to ask for it https://www.axios.com/..…
-
@jacobjanerka
Jacob Janerka
on x
Our game The Dungeon Experience is made in Unity, so with their new announcement of potential cost for paid installs, our game on release will now only be playable in my house with cash payment. I will be personally providing complimentary tea and a firm handshake.
-
@duskdev
David Szymanski
on x
I've been through “this will destroy indies” policy changes before, and none of them were as bad as they looked on Twitter, so I'm hoping this Unity thing will be similar. That said, regardless of what happens, Butcher's Creek will be my last game on Unity.
-
@necrosofty
Brandon Sheffield
on x
Unity is saying charity bundles are exempted from fees, but *they don't know* which installs are from charity bundles. Even we as devs don't have a way of knowing that. Did I sell this game on humble or was it free in a charity bundle? Unity doesn't have access to that info.
-
@succinct_punchy
@succinct_punchy
on x
if anyone's wondering what precisely has compelled Unity to try and racketeer the entire developer ecosystem reliant on it, I have a pretty good theory. [image]
-
@mkatorin
@mkatorin
on x
>Find Unity indie passion project on itch >Has women and minorities in it >*uninstall* *reinstall* *uninstall* *reinstall* *uninstall* *reinstall* *uninstall* *reinstall* *uninstall* *reinstall* *uninstall* *reinstall* [image]
-
@alexstrook
@alexstrook
on x
Unity: your game was installed 300K times Me: how do you know that? Unity: [image]
-
@larsiusprime
Lars Doucet
on x
It occurs to me that Unity's new pricing model incentivizes developers to get people to buy their games but then never install them. Steam players, you know what to do. You've been preparing all your lives for this moment. Remember your training.
-
@komegatze
@komegatze
on x
Reminder that the CEO of Unity is the same guy from EA who thought you as the player should pay real money for bullets in an fps game every time you reload.
-
@kriswolfheart
@kriswolfheart
on x
phil spencer walking in on Jan 1st to find a 300,000,000 dollar bill from Unity lmao https://twitter.com/...
-
@stephentotilo
Stephen Totilo
on x
NEW - I got a major update from Unity about their new fees - Unity “regrouped” and now says ONLY the initial installation of a game triggers a fee - Demos mostly won't trigger fees - Devs not on the hook for Game Pass More here: https://www.axios.com/...
-
@tha_rami
Rami Ismail
on x
Just as a note, gamers, the Unity changes mean the following for you: - Demos are now risky to devs - DRM-free games are now risky to devs - Bundles are now risky to devs - Giveaways are now risky to devs - Updates are now risky to devs - Multi-device users are now risky to devs
-
@lazerwalker
@lazerwalker
on x
You've gotta hand it to Unity for single-handedly causing the entire games industry to completely waste at least a day of productivity
-
@dominictarason
Dominic Tarason
on x
Still in a state of disbelief that when asked for clarification by a journalist, Unity clarified that yes, EVERY time you install a game using the engine, they will charge the developer extra for it. Even if you uninstall and reinstall on the same machine. That is madness.
-
@lazerwalker
@lazerwalker
on x
are you a badass enough game dev to walk the tightrope of having your game classified as “gambling” by Unity Software Inc but not by the US government
-
@edmondtran
Edmond Tran
on x
Haha the Unity pricing shit doesn't apply to developers using it for gambling purposes what the christ [image]
-
@mortredenjoyer
@mortredenjoyer
on x
No More Heroes III is the only video game that lets you beat the ever-living dogshit out of the current CEO of Unity in a Smash Bros-style boss fight approved by Nintendo. And it was made in Unreal Engine too. Tap in. [video]
-
@kriswolfheart
@kriswolfheart
on x
Unity is making this real [image]
-
@kenneynl
Kenney
on x
Unity will soon charge devs per-install after a certain threshold. I'd like to express my concerns regarding privacy (tracking installs/downloads), preservation and changing the whole business model while devs are using the engine for their projects. 🫤 https://blog.unity.com/...
-
@comrade_waluigi
@comrade_waluigi
on x
if you told people like ten years ago that unreal engine would one day be more accessible for indie devs than unity they'd think you're fucking insane
-
@unity
@unity
on x
@CactusVRStudios We leverage our own proprietary data model, so you can appreciate that we won't go into a lot of detail, but we believe it gives an accurate determination of the number of times the runtime is distributed for a given project.
-
@mikeisaac
@mikeisaac
on x
congrats to epic games, owners of unreal engine, for all the business sent their way from the self-inflicted wound over at their main competitor unity, whose fee changes today seems to have pissed off every game dev on earth https://www.axios.com/...
-
@kurtruslfanclub
@kurtruslfanclub
on x
> make a game > game is fremium > game makes 200k from in-app purchases after being installed 3 million times > now owe Unity 20c per 2.8M installs, $560K > that's 360K more than we made
-
@pimdewitte
Pim de Witte
on x
I'm originally a @unitygames developer and creator of an open source Unity project used by thousands of developers. I'm now a CEO of a $100M+ company. Here's where I'm at on the Unity pricing model change. First, let's dig into why they likely did this. 1) per-seat pricing... [im…
-
@chronotope
Aram Zucker-Scharff
on x
The more I learn about the Unity thing and how they plan to run it, the more dumb it gets. Just real high level greedy moron stuff executed with all the elegance of shooting yourself in the foot.
-
@henryhoffman
@henryhoffman
on x
if you buy our Unity game, please don't install it
-
@migueldeicaza
Miguel de Icaza
on x
So every Unity game has been phoning home without the knowledge of the developer or the user? This would be some AAA-grade shenanigans.
-
@philippseifried
Philipp Seifried
on x
So the company that introduced a per install fee with no advance notice is going to tell you how many installs you have to pay them for, through black box tech where you can appreciate that they won't go into a lot of detail. You guys are hearing yourselves, right?
-
@alykkat
Alyssa Sweetman
on x
I feel for everyone at Unity today that wasn't part of the decision, pushed against it, or is managing customer support today... bc ooof, those front facing teams today.
-
@stephentotilo
Stephen Totilo
on x
I got some clarifications from Unity regarding their plan to charge developers per game install (after clearing thresholds) - If a player deletes a game and re-installs it, that's 2 installs, 2 charges - Same if they install on 2 devices - Charity games/bundles exempted from fees
-
r/gamedev
r
on reddit
Unity can get f*ked.. from Rust developers
-
r/thelongdark
r
on reddit
Unity's new fees leave game developers fuming
-
r/KotakuInAction
r
on reddit
Unity rushes to clarify price increase plan, as game developers fume
-
r/gachagaming
r
on reddit
Unity clarifies price increase plan
-
r/Suikoden
r
on reddit
Remember that the remasters are being developed using Unity?
-
r/XboxSeriesX
r
on reddit
Unity introducing new fee attached to game installs
-
r/wildrift
r
on reddit
WildRift is about to get screwed over by the new Unity Pricing and Packaging updates
-
r/LegendsOfRuneterra
r
on reddit
LoR is getting screwed over by the new Unity pricing update
-
r/gamedev
r
on reddit
Innersloth (Among Us developers) announce they will move engines if Unity follows through with pricing changes
-
r/gaming
r
on reddit
Unity rushes to clarify price increase plan, as game developers fume
-
r/Genshin_Impact
r
on reddit
Genshin's engine, unity, will start charging per game install starting 2024
-
r/ThePrimeagenReact
r
on reddit
Unity will introduce a new Runtime Fee that's based on game installs
-
r/technology
r
on reddit
Unity has changed its pricing model, and game developers are pissed off