Discussion

• @mmasnick.bsky.social Mike Masnick on bluesky

  ChatGPT prompt: Please create a bland corporate sounding bunch o' nonsense for Linda Yaccarino, Twitter CEO, to tweet out, pretending to be excited and inspired by Elon Musk's bizarre decision to deprecate the Twitter brand in favor of X.  —  ChatGPT: [image]

• @taylorlorenz.bsky.social Taylor Lorenz on bluesky

  Twitter will officially rebrand as X later today, Elon Musk confirms https://www.theverge.com/...  [images]

• @Popehat@mastodon.social Ken White on mastodon

  Here is how to distinguish Elon Musk's new X.com from 1994 computer strategy gaming classic XCOM: one involves a brave struggle against freakish, hideous alien intelligence seeking to undermine world civilization with advanced technology and the other is a computer game

• @marcoarment@mastodon.social Marco Arment on mastodon

  Can we please pronounce it “ten”

• @TNLNYC@mastodon.social Tristan Louis on mastodon

  All I have to say about the X rebrand is Y?

• @PeterR@mastodon.social Peter Rojas on mastodon

  Only going to get easier to go from being an X user to an ex-user.

• @davepell@mastodon.social Dave Pell on mastodon

  Makes sense, we were already calling it Ex.  —  https://www.theverge.com/...

• @elonmusk Elon Musk on x

  If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow

• @elonmusk Elon Musk on x

  And soon we shall bid adieu to the twitter brand and, gradually, all the birds

• @elonmusk Elon Musk on x

  https://x.com/ now points to https://twitter.com/. Interim X logo goes live later today.

• @lindayacc Linda Yaccarino on x

  It's an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.

• @lindayacc Linda Yaccarino on x

  X is here! Let's do this. [image]

• @lindayacc Linda Yaccarino on x

  X is the future state of unlimited interactivity - centered in audio, video, messaging, payments/banking - creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we're just beginning to imagine.

• @elonmusk Elon Musk on x

  Our headquarters tonight [image]

• @lindayacc Linda Yaccarino on x

  There's absolutely no limit to this transformation. X will be the platform that can deliver, well....everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.

• @elonmusk Elon Musk on x

  To embody the imperfections in us all that make us unique

• @elonmusk Elon Musk on x

  @SawyerMerritt x's

• @alex193a Alessandro Paluzzi on x

  Here we go! #Twitter has changed its logo [image]

• @mkbhd Marques Brownlee on x

  I'm still gonna call it Twitter

• @esthercrawford @esthercrawford on x

  Corporate seppuku: destroying your own product or brand. Usually committed by new management in pursuit of cost-savings due to a lack of understanding about the core business or disregard for the customer experience. The result is a massive loss of shareholder value. 📉 [image]

• @parismarx Paris Marx on x

  Twitter's new X logo wasn't made by an in-house designer. It's from an old podcast hosted by one of the cult that Elon took from his replies. The font is @Monotype's Special Alphabets 4. Who wants to bet Musk didn't pay for the rights before slapping it all over the place? [image…

• @lindayacc Linda Yaccarino on x

  For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We've already started to see X take shape over the past 8 months through our rapid feature launches, but we're just getting...

• @leederca @leederca on x

  Welcome to X. Now this is how you do a rebranding: [image]

• @sawyermerritt Sawyer Merritt on x

  The new Muskonomy [image]

• @mikedrucker Mike Drucker on x

  Love to change my business logo to something that can't be trademarked which means anyone can legally use it for whatever they want

• @eliothiggins Eliot Higgins on x

  Elon “Graphic Design Is My Passion” Musk's logo for “X” is literally just Unicode Character “𝕏” (U+1D54F). https://www.compart.com/... [video]

• @kate_rouch Kate Rouch🛡️ on x

  I spent 2 years of my life rebranding Facebook to FACEBOOK. Ask me anything 🫡

• @noahshachtman Noah Shachtman on x

  [Kendall Roy voice] It's, y'know, Venmo meets Clubhouse meets Ebay meets ChatGPT. [image]

• @elonmusk Elon Musk on x

  Like this but X [image]

• @jack @jack on x

  keep calm and just x through it

• @keewa @keewa on x

  lol check out how the “scratch” doesn't extend across the X, because the X is in a black square on top of the background, a 12 year old would be embarrassed to post this on a web forum

• @pankendev Panken on x

  after elon renames twitter and changes the url to something stupid there's about a 40% chance he skimps out on setting up a redirect service and breaks all existing twitter urls everywhere forever

• @parkermolloy Parker Molloy on x

  Weird new logo, but ok [image]

• @kurtruslfanclub @kurtruslfanclub on x

  hey @monotype how much would it cost to license this font exclusively for use in logos [image]

• @rothschildmd Mike Rothschild on x

  In 20 minutes, https://x.com/ first redirected to a GoDaddy site, then a dead link, then “.twitter.com” But yeah, you'll do your banking through X. [image]

• @nixcraft @nixcraft on x

  Interesting. https://x.com/ is using Cloudflare. I wonder if it is a free plan or enterprise plan. [image]

• @thegarrettscott @thegarrettscott on x

  Very excited for the day my wife finds an $8/month charge to a site called “x .com”.

• @b_hvrd Brandon Havard on x

  https://x.com/ sounds like a porn website, you cannot convince me otherwise

• @elonmusk Elon Musk on x

  Deus X

• @stealthygeek Patrick S. Tomlinson on x

  Elon has been obsessed with calling everything “X,” Space X, Model X, X AE A-12, now just X, ever since the rest of the PayPal owners told him it was a stupid name. He's going to erase a globally recognized, culturally impactful brand because he was told “No” 25yrs ago. Moron.

• @stateofronance @stateofronance on x

  Why the fuck didn't he just make his own X app with subscriptions and limited daily content instead of trashing my house

• @ruskin147 Rory Cellan-Jones on x

  I'm so excited! This reminds me of when Royal Mail rebranded as Consignia and never looked back

• @mike27356894 @mike27356894 on x

  PLEASE ELON, DON'T CHANGE THE LOGO TO X. I BEG OF YOU. [image]

• @turtlekiosk @turtlekiosk on x

  looks like this [image]

• @tomcoates Tom Coates on x

  @elonmusk Yet again someone doesn't understand the point of the game they're playing. [image]

• @mgsiegler M.G. Siegler on x

  QwiXster

• @byyourlogic @byyourlogic on x

  attempting to pay my rent through Twitter and 18 days later my building receives a text file that just says “i'm the type of girlfriend that will have a big ass fight with you just to be like ok where are we gonna go eat”

• @tedlieu Ted Lieu on x

  I remember when the Cleveland Browns made a big deal about changing uniform colors. They were still mediocre. Twitter is a worse product now not because of the bird logo, but because @elonmusk elevates conspiracy folks like the pizza gate guy. Twitter X doesn't change that fact.

• @paulg Paul Graham on x

  Slow news day, when the biggest stories are two popular movies and a dumb plan to rename Twitter.

• @channel4 @channel4 on x

  People still call our streaming service 4OD so good luck

• @jdcmedlock James Medlock on x

  Really feels like elon is actively trying to kill twitter, but somehow failing at it despite every effort

• @katie_roof Katie Roof on x

  Is X short for X AE A-XII

• @emilcdc Emil Caillaux on x

  Make it happen, Elon, and since you don't have a comms team or a DEI team, you'll never know X (or “Equis") is slang in Latin America for “whatever” or “it's irrelevant” until it's too late.

• @bendreyfuss Ben Dreyfuss on x

  Actually dropping the name Twitter is such a hilariously bad idea. It will sever what already tenuous emotional connection longtime users have to this site.

• @yosephpaulos Paulos on x

  Somebody put a stop to this man please [video]

• @jamestobyne @jamestobyne on x

  I love it when CEO's get a bug to rebrand. Twitter has spent hundreds of millions of dollars and a decade to get it where it is... throwing it all away has a small immediate cost, and likely little to no value. Its a waste of all the hundreds of millions spent plus the time.

• @edzitron Ed Zitron on x

  I love being CEO of a once-$44bn company that is going through a sudden name change and not making a single comment [image]

• @tomwarren Tom Warren on x

  I'm amazed at how many people think Twitter has copied the X Windows logo or some other logo. The new X logo is literally a Unicode 𝕏 from Special Alphabets 4 [image]

• @timsweeneyepic Tim Sweeney on x

  Branding is for cows!

• @josephpolitano @josephpolitano on x

  Oh great someone is looking to steal the “worst major corporate rebranding ever” trophy from Zuckerberg

• @riptari @riptari on x

  Look on my works, ye mighty, and despaXr! [image]

• @benedictevans Benedict Evans on x

  Blink twice if you need to be rescued.

• @gabor Gabor Cselle on x

  I'm still processing the Verge article. https://www.theverge.com/... So basically he's given up a globally recognizable brand worth $5.7B, so that the name is consistent with his space company and the pre-merger name for PayPal?

• @webdesignmuseum @webdesignmuseum on x

  Twitter logo evolution 2006-2023 #WebDesignHistory [image]

• @nikitabier Nikita Bier on x

  X might be the most insane example of “founder naming his product after a domain he's been sitting on, even if it doesn't make sense”

• @teslaownerssv @teslaownerssv on x

  Instead of retweet, what's the new name? ReX'd?

• @selsaystuff Sel on x

  looks like a dating app for gay men

• @birdyword Mike Bird on x

  Several times, Musk has discussed making Twitter the lynchpin of a ‘super app’ called X. But the actual Asian super apps are having a torrid time, and many have struggled to build real platforms and businesses that actually make any money as a whole https://www.economist.com/...

• @austen Austen Allred on x

  I stressed over a rebrand we were forced into for months and Twitter just slaps on a logo created by a user 24 hours after committing to do it

• @davidmackau David Mack on x

  [image]

• @savvyauntie Melanie Notkin on x

  #TwitterFiles will now be called the X-Files. I mean, I'm just assuming. 👀

• @cameronwilson Cameron Wilson on x

  elon dares to ask the question: what if the public town square was also a bank... and opportunities marketplace.... and artificial intelligence? [image]

• @jangles Neville Hobson on x

  I wonder what #Twitter's communicators think of this as I bet they weren't involved in the decision. Oh wait, there is no comms department at Twitter! But what about new PR guy @benarroch_joe? He came with @lindayacc in June #TwitterLogo

• @jonrussell Jon Russell on x

  Musk and co are of course trying to build a super app right when every super app trying to emulate WeChat has failed...

• @rmac18 @rmac18 on x

  Not to mention that Twitter is already “powered by AI” and uses machine learning in bunches. What does “powered by AI” mean for a site that relies largely on human user generated content?

• @sherman4949 Alex Sherman on x

  Seems like a sensible focused approach

• @karlremarks Karl Sharro on x

  It used to take European royal families centuries of inbreeding and drinking from lead cups to achieve the level of arbitrariness in power that Elon Musk perfected in under a year on Twitter

• @fontendou @fontendou on x

  Elon Musk's new logo for Twitter's re-branding as “X App” is simply the capital X glyph from the font “Special Alphabets 4” from Monotype's Special Alphabets font family. [image]

• @xxdepthxx @xxdepthxx on x

  Can he just focus on the app rather than wasting money rebranding it? First he says we need to make profits, than he just heavily restrict “unverified” (more like free) account And now they are wasting money on some stupid rebranding? Like what they expect to come from it?

• @beeple @beeple on x

  X IS COMING [image]

• @largeroundson @largeroundson on x

  This web site is now diarrhea on fire. Might as well have the branding reflect that.

• @rmac18 @rmac18 on x

  I know this has been Musk's vision for a while but has anyone wondered if people actually want the place where they shitpost to also be where they buy toilet paper

• @prateekwaghre @prateekwaghre on x

  Somehow, this person is near the top of the ‘wealth creation’ pile. Makes you wonder about our metrics.

• @levie Aaron Levie on x

  What do these words mean

• @alexeheath Alex Heath on x

  So the logo and name for this app is going to be universal icon for “delete?”

• @karaswisher Kara Swisher on x

  Think of the savings on signage and office stationary. Also: Boob jokes are just what we want from a 50-something badly raised teen. [image]

• @mrbiffo @mrbiffo on x

  New Twitter logo. [image]

• @benparr Ben Parr on x

  Something tells me destroying 15 years of brand equity is a bad business decision. [image]

• @levie Aaron Levie on x

  Buying Twitter for $44B seems like a very circuitous path if you just wanted to launch a credit card called X.

• @nmsonline @nmsonline on x

  The logo for the Twitter rebrand is taken without alteration from a discontinued Tesla/SpaceX/Musk fan podcast, suggested to Elon Musk on here yesterday, in case anyone was under the impression this had been thought through.

• @eliothiggins Eliot Higgins on x

  So how long do you think it'll take Musk to realise he also has to change things like this to move away from the Twitter brand? [image]

• @mshannahmurphy Hannah Murphy on x

  NEW: Linda Yaccarino told marketers today that Twitter plans to work closely with Musk's new AI company, xAI, as part of the rebrand Twitter data could be used to train the AI models developed by xAI. In turn, xAI's tech could be used to improve Twitter https://www.ft.com/...

• @evacide Eva on x

  I think today has definitively proven that Linda Yaccarino's tweets are written by an AI trained on corporate word salad.

• @zoeschiffer Zoë Schiffer on x

  This is proving to be a pretty popular move. Those bought into Musk's vision are excited, as expected, those who aren't seem relieved that the company they knew is officially gone.

• @keffals @keffals on x

  does anyone with a lot of money feel like absolutely ruining elon musk's week [image]

• @lcamtuf @lcamtuf on x

  This just in: after 17 years, Twitter is officially rebranding to New Coke

• @karaswisher Kara Swisher on x

  In all seriousness, https://x.com/ was one of Elon's earliest companies that was combined with PayPal. He has loved the letter as he says since the 1990s.

• @alexdobie Alex Dobie on x

  An opportune time to remember that a couple weeks ago these guys tripped and got themselves jammed in the rate limiter, taking the service down for fays. Now they want to be the WeChat-style app you use for everything from payments to airline tickets? el oh and also crucially el

• @austen Austen Allred on x

  Killing the Twitter name and getting rid of the bird Jack must be pissed

• @austen Austen Allred on x

  @elonmusk Ah man the bird is such a strong brand

• @loupas @loupas on x

  The @Twitter blue bird logo is beloved, ubiquitous and has nearly 100% unaided awareness globally, something most brands never come close to achieving. Virtually every newscaster, reporter and byline features the logo, exclusively, giving the brand $$$ millions of free marketing.…

• @jujuujba @jujuujba on x

  holy shit guys hes doing the thing where he steals someone else's invention and claims he actually created it all along by changing the brand

• @amandamgoetz Amanda Goetz on x

  Rebranding Twitter to X is one thing... ....Rolling it out with a single tweet with zero context is another. Missed opportunity to bring everyone on board of the bigger mission and hope for the platform. Change management 101: in the absence of information, people will make...

• @tomhfh Tom Harwood on x

  Why rebrand Twitter? It's an incredibly strong brand - even among those who do not use it. Why not simply make X the parent company, as with Meta to Facebook or Alphabet to Google? [image]

• @nycsouthpaw @nycsouthpaw on x

  It's a brand that's still worth billions. Why wouldn't you sell it?

• @gruber John Gruber on x

  My entry in the logo contest: [image]

• @killedbygoogle @killedbygoogle on x

  He's absolutely taking this the corporate bankruptcy route. He wants to drive the value of this company into the ground, then sell off the brand for pieces. What a fucking loser. It's still hard for me to believe people worship this fucking idiot. https://www.reuters.com/...

• @allergictoguac @allergictoguac on x

  @elonmusk this is the one [image]

• @benedictevans Benedict Evans on x

  Step 1: destroy any possible trust that you could be a reliable ecosystem partner Step 2: claim you're going to build an all-encompassing ecosystem that combines everything Apple, Meta & Google have failed to do in the last decade of trying. But, with AI! Have you heard of it?

• @danprimack Dan Primack on x

  A big reason why super-apps succeeded in Asia was because, in many places, connectivity sucked — so people didn't want to download dozens of apps. Not much of an issue where Twitter/X plays. Def could do much more w/ commerce, but overall this feels like an anachronistic dream.

• @packym Packy McCormick on x

  Either he really is killing Twitter on purpose for the good of humanity or he's taking a big swing at something that might make sense with time. Elon's not dumb. More fun to watch this whole thing with curiosity than rage.

• @jessicacadams Jessica Adams BA on x

  The X seen here on Indian deodorant cans. Choose your #TwitterX from Flame, Enigma, Adventure and Refresh. They probably all smell of Musk. [image]

• @levie Aaron Levie on x

  Because you all didn't click on enough ads we now have to use Twitter as our bank account. Great work folks.

• @parismarx Paris Marx on x

  In 2000, Elon Musk tried to rebrand PayPal as https://x.com/, but was forced out by the board and replaced as CEO by Peter Thiel. Now he's doing the same to Twitter, but is surrounded by sycophants who can't tell him it's a bad idea. Read more: https://www.disconnect.blog/ ... [i…

• @itsmichelebro Michele Brooks on x

  @karaswisher The fact that Twitter is rebranding to X is hilarious considering what you click to close windows and browsers.

• @rmac18 @rmac18 on x

  Twitter CEO: hasn't tweeted in two days Twitter owner: decides to change the company's name over night in a deluge of posts

• @katzish Amanda Katz on x

  We all know that guy at work who needs to change everything that wasn't his idea

• @nadineaucamp Nadine Aucamp on x

  The new Twitter logo is giving Checkers Xtra Savings [image]

• @stuli1989 Kshitij Shah on x

  So I'll be posting Xes instead of Tweets?

• @whstancil Will Stancil on x

  Musk has always wanted to make his original X app work despite it being an idiotic idea, and just like everything else he's ever “made,” from his jokes to his cars, his plan for creating it is to steal it from someone else and then claim credit while making it worse

• @joshconstine @joshconstine on x

  Reads like a pitch deck written in crayon

• @mrdavemacleod @mrdavemacleod on x

  the new Twitter logo looks like it was designed by an idiot billionaire

• @halomancer1 @halomancer1 on x

  [image]

• @edzitron Ed Zitron on x

  He's going to change the website to like Xsocial or something. He's going to remove the only valuable thing left for no reason [image]

• @ctjlewis Lewis on x

  the twitter brand is internet history. this is sacrilege 😔

• @tomwarren Tom Warren on x

  Xbox Series X logo vs. Twitter's new X logo. Who did it better? [image]

• @pt Parker on x

  Elon is 100% evil John Connor, Yaccarino is the Genisys CEO, and Jack is old Arnold trying to BlueSky them both in this timeline.

• @zoeschiffer Zoë Schiffer on x

  NEW: Elon Musk told Twitter employees late last night that he'd just sent them the last email he'd ever send from a Twitter email address. He signed off with this emoji: 🫡

• @harrymccracken @harrymccracken on x

  If Twitter really does abandon its brand and theoretically pursue 5 or 6 other categories with deeply entrenched leaders all at once it might feel more like giving up than anything else.

• @ditzkoff Dave Itzkoff on x

  [image]

• @levie Aaron Levie on threads

  If you paid someone a large sum of money to intentionally destroy brand equity they probably wouldn't even come up with this.

• @carnage4life Dare Obasanjo on threads

  Elon Musk is teaching a master class in driving the value of a multibillion dollar acquisition to $0.  I haven't seen value destruction this epic since Steve Ballmer drove the value of aQuantive, a...

• @moskov Dustin Moskovitz on threads

  By rebranding, new Twitter CEO Linda Yaccarino wastes no time in putting her mark on the company.  A smart move to distance herself from the recent leadership mistakes from the former guy.

• @vthallam Venkatesh Thallam on threads

  Calling it now.  Elon is renaming Twitter to X, not because he thinks a super app will work, it never worked in the US, but it would be easy to sell the vision of an everything app and do an IPO....

• @carnage4life Dare Obasanjo on threads

  My favorite thing about the new Twitter is how obvious it is that Elon fired the design team and has no appreciation of what they did.

• @tconrad Tom Conrad on threads

  Zuck: we're gonna kill Twitter Musk: hold my beer

• @parkerortolani Parker Ortolani on threads

  X isn't even a good name.  Who is he, Dr. Doofenschmirtz or something?

• @stop Doug Bowman on threads

  When I work on a product and its brand elements, I don't really ever anticipate its future demise, let alone its disappearance.  RIP, Twitter, and all the Larry birds.

• r/popculturechat r on reddit

  Twitter is now X as the little blue bird disappears