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Chronicles

The story behind the story

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Twitter and Square investor Chris Sacca urges Twitter's board to appoint Jack Dorsey CEO in tweetstorm again

Alexei Oreskovic / Business Insider : Tweets: @sacca , @sacca , @sacca , @sacca , @benedictevans , @sarahfrier , @dcurtis , @sarahfrier , @sacca , @sacca , @sacca , @sacca , @sacca , @sacca , @sacca , @sacca , @fmanjoo and @fmanjoo Tweets: Chris Sacca / @sacca : I admire the Twitter employees who have been working so hard despite that looming uncertainty. Chris Sacca / @sacca : Ask anyone who works at Twitter and they will tell you @jack is the leader that will take them to the next level. Chris Sacca / @sacca : For months, the board has either refused or been unable to declare a permanent CEO. Chris Sacca / @sacca : Enough is enough. The board needs to act. They are running a “process” yet there is only one person fit to run this company: @jack. Benedict Evans / @benedictevans : Is there any better reflection of Twitter than the CEO process? Sarah Frier / @sarahfrier : Dorsey has told people he's staying Square CEO: http://www.bloomberg.com/... Would TWTR board go back on their statement and let him do both? Dustin Curtis / @dcurtis : I have a lot of respect for @sacca. It's very difficult and risky for someone in his position to voice such harsh opinions. Glad he does. Sarah Frier / @sarahfrier : What we've written: TWTR Board would like Jack as CEO but wants him full-time, Jack wants to stay Square CEO. https://twitter.com/... Chris Sacca / @sacca : It's hard to rally the public when the job is deemed temporary. If made permanent, I'm sure we will hear from him. https://twitter.com/... Chris Sacca / @sacca : No. But the @Twitter board needs to be refreshed with people who have actual skin the in the game. https://twitter.com/... Chris Sacca / @sacca : Nope. @Square has a world-class CEO in @jack. Could others do it? Sure. (Disclosure: I'm a @square investor.) https://twitter.com/... Chris Sacca / @sacca : Under @jack's leadership the company has been shipping product again. The pace is up and employee morale is improving. Chris Sacca / @sacca : This isn't a hypothetical. @jack has been running both companies for months and both are doing great. https://twitter.com/... Chris Sacca / @sacca : You haven't read anywhere credible that @jack doesn't want the CEO role at Twitter. https://twitter.com/... Chris Sacca / @sacca : Bummer that @Twitter is only on track to do over $2 billion in revenue this year and growing high double digits. https://twitter.com/... Chris Sacca / @sacca : The stock market has already assumed @jack will be CEO. What's killed the stock is board inaction. https://twitter.com/... Farhad Manjoo / @fmanjoo : “And then they waited. And waited. And waited. A paralysis set in. Rigor mortis. Hibernation. Chrysalis. Then Jack Dorsey was named CEO.” Farhad Manjoo / @fmanjoo : I feel like unabomber is a really terrible nickname we should avoid http://www.businessinsider.com/ ...

Business Insider Alexei Oreskovic

Context & Ripple Effects

Twitter's board has been stuck for months without a permanent CEO, and investor Chris Sacca — who holds stakes in both Twitter and Square — has gone public again with a tweetstorm arguing Jack Dorsey is the leader employees will follow. The push comes just weeks after [[a:831702|Square's IPO bankers began preparing for the possibility Dorsey leaves to run Twitter full-time]], which makes the board's indecision a live issue for two companies at once.

Dorsey has indicated he intends to stay on as Square CEO regardless, so what Sacca is really pressing for is a dual-CEO arrangement — the exact structure that would soon dominate questions around how Square's IPO would work and who is actually running the company.

First-order effects

  • The Twitter board faces direct public pressure from a major investor to end its stalled search and name Dorsey permanent CEO, with Sacca framing employee morale as the cost of continued delay.
  • Dorsey now has an influential shareholder campaigning for him by name, strengthening his hand in negotiations over whether he can hold both the Twitter and Square top jobs.

Second-order effects

  • Square's IPO process must be structured around the ambiguity — bankers' contingency planning for a Dorsey exit signals underwriters pricing leadership risk into the offering.
  • If the board concedes to a dual-CEO setup, Twitter's governance precedent shifts toward founder accommodation over independent search candidates.

Third-order effects

  • The pattern points toward founder-loyalty campaigns becoming a recurring lever at Twitter — five years later the same dynamic resurfaced when Elliott Management built a reported ~4% stake and allies had to rally around Dorsey's job.
  • Split-time CEOs become a structural test case for boards and investors: the same hands-off delegation style later drew criticism from Twitter and Square employees themselves (per their accounts to the Wall Street Journal), suggesting the arrangement trades decisiveness for founder continuity.

The trend: Investor activism around Twitter is converging on a single question — whether a founder splitting time across two companies can lead either one — and each episode raises the stakes of the next.