Square's head of communications describes the cyclical nature of media coverage of tech companies
Aaron Zamost / Backchannel : Tweets: @ia , @startupljackson , @johnolilly , @mikeisaac , @mattcutts , @nitashatiku , @stevenlevy , @sarahfrier , @ashleymayer , @stevekovach , @gaberivera , @strngwys and @timoreilly Tweets: iA Inc / @ia : Exemplary self promotion advising how to self promote on the ultimate self promotion channel. Metametameta overkill. https://t.co/GrJ8w3Hzfm Startup L. Jackson / @startupljackson : Some companies are victims of convenient narratives, others just keep the cafeteria well stocked with kool-aid. http://medium.com/... John Lilly / @johnolilly : Super smart post on the ups & downs of (often great) tech companies in the media. Cycles. https://t.co/3Ruxs8mFnv @mikeisaac : oh man, @zamosta ploppin mad science logz. tech press time is a flat circle https://t.co/sXWgUher8S Matt Cutts / @mattcutts : A savvy take on “Silicon Valley Time” and the press narratives of startups/tech: http://medium.com/... Nitasha Tiku / @nitashatiku : If you look *outside* tech, isn't this just the undulating curve of shifting expectations? https://t.co/UoAhQIwByc https://t.co/5C1J5Z3wLT Steven Levy / @stevenlevy : Clever take by comms vet @zamosta on how tech press fits company narratives into “Silicon Valley Time.” https://medium.com/... Sarah Frier / @sarahfrier : OK, but in some cases, reporters uncover facts that change the perception of companies/write things that are true... http://medium.com/... Ashley Mayer / @ashleymayer : Some smart points here and narratives must have highs and lows, but I don't think things are quite so deterministic. http://medium.com/... Steve Kovach / @stevekovach : It feels like Backchannel has more people in the tech industry writing for it than journalists. http://medium.com/... Gabe Rivera / @gaberivera : Square PR honcho: yes, we're the worst company in the world, but we'lll have a comeback, just you wait and see: https://medium.com/... Roberto Baldwin / @strngwys : Not sure how I've forced a narrative on a company, but sure why not https://medium.com/... pretty sure they do that to themselves. Tim O'Reilly / @timoreilly : What a great post! http://medium.com/... The notion of the PR clock is a great lens through which to view silicon valley news.