X announces the Original Content Rewards Program and will discontinue Revenue Sharing on Sep. 7, saying existing Revenue Sharing members can apply for access
X has already changed how Creator Revenue Sharing is measured, moving payouts toward engagement from Premium users rather than ad views in replies. The new program closes that iteration instead of further adjusting it.
X must transition eligible creators from a standing revenue-share arrangement into an application-based program.
Second-order effects
Creators reassessing X income after the shutdown will weigh the updated subscriptions tools against access to the new rewards program, rather than relying on Revenue Sharing alone.
X's creator-support and review operations gain a new access decision as former Revenue Sharing members apply for the replacement program.
Third-order effects
X is moving from repeated adjustments to revenue-sharing mechanics toward a more actively administered creator-monetization portfolio, with program eligibility becoming more consequential.
If this replacement pattern continues, creators' platform economics will depend less on a single payout formula and more on meeting the terms of several distinct monetization products.
The trend: X is restructuring creator monetization through program replacement and subscription tooling rather than preserving one stable revenue-sharing model.
Today, we're launching Original Content Rewards. The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more [ima…
Clickbait slop accounts are experiencing a psychiatric implosion at the moment. It turns out, the ominous figures behind X (three guys in a trench coat) no longer will give you monies for reposting memes, adding your goofy ass face in front of something, or saying “lol crazy” on
X is completely nuking their revenue share program and replacing it with an ‘original content rewards program’ This is by far the best change X has EVER made Previously the incentives were 100% misaligned People posting 1 liners, stolen memes, revenue ‘coaches’ were syphoning
X payouts are coming to an end for shitposts. only “original content” will earn payouts. probably good for the longterm health of the site. but its not immediate. theres still a few more weeks. so expect a few weeks of the most blatant, retarded engagement bait youve ever seen.
𝕏 is officially discontinuing the Creator Revenue Share Program and replacing it with the Original Content Rewards Program. Starting Sept 8th, 2026, they will begin rolling out access for existing Revenue Sharing members to apply for the new program. Big changes are coming. [imag…