X announces the Original Content Rewards Program and will discontinue Revenue Sharing on Sep. 7, saying existing Revenue Sharing members can apply for access
X’s outgoing payout system had already shifted toward engagement from Premium users in its 2024 revision of Creator Revenue Sharing, following an earlier expansion of payouts whose calculation was not fully explained. Replacing that program now resets the eligibility path for its existing participants.
The new rewards program arrives after X refreshed Creator Subscriptions with exclusive threads, a revised paywall and creator tools, placing an originality-focused reward track beside a product built around paid exclusivity.
First-order effects
Existing Creator Revenue Sharing members must apply for access to the Original Content Rewards Program before the old program is discontinued on September 7.
X replaces a Premium-user-engagement-based revenue-sharing mechanism with a separately named program centered on rewarding original ideas and expertise.
Second-order effects
Creators using X’s monetization products must weigh work intended for the new rewards program against material reserved for subscriber-only offerings, which X recently made easier to package behind a paywall.
X’s creator-support operations shift from administering the existing member base to reviewing or managing applications for the replacement program.
Third-order effects
X is building a more segmented creator-monetization system: paid exclusives on one track and platform rewards for original content on another, rather than relying on a single revenue-sharing formula.
If this replacement pattern persists, eligibility and content classification will become more consequential to creators’ earnings than the prior engagement-only payout model.
The trend: X is moving creator monetization toward distinct incentives for original public work and subscriber-exclusive content.
Clickbait slop accounts are experiencing a psychiatric implosion at the moment. It turns out, the ominous figures behind X (three guys in a trench coat) no longer will give you monies for reposting memes, adding your goofy ass face in front of something, or saying “lol crazy” on
Today, we're launching Original Content Rewards. The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more [ima…
𝕏 is officially discontinuing the Creator Revenue Share Program and replacing it with the Original Content Rewards Program. Starting Sept 8th, 2026, they will begin rolling out access for existing Revenue Sharing members to apply for the new program. Big changes are coming. [imag…
X is completely nuking their revenue share program and replacing it with an ‘original content rewards program’ This is by far the best change X has EVER made Previously the incentives were 100% misaligned People posting 1 liners, stolen memes, revenue ‘coaches’ were syphoning
X payouts are coming to an end for shitposts. only “original content” will earn payouts. probably good for the longterm health of the site. but its not immediate. theres still a few more weeks. so expect a few weeks of the most blatant, retarded engagement bait youve ever seen.