Antenna: bundles make up 33% of new major streaming service subscriptions in the US, and 28% of all subscriptions, up from just 10% of new subscriptions in 2024
Warner Bros. and Disney have been fierce rivals for decades. But like other entertainment companies, they both struggled …
Bundles now account for 1 in 3 new streaming subscriptions—up from just 10% two years ago. Our data in today's @nytimes on how bundling has gone from experiment to industry standard. https://www.nytimes.com/...
The streaming “bundling” discourse notes the reason they're attracting subscribers, discounting! Most barely profitable/ unprofitable SVOD services are fundamentally overpriced on their own. [image]