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Antenna: ~25% of US streaming video subscribers, or 29M+ users, canceled three or more in the past two years, as users increasingly jump between services

1. When consumers buy their content via Verizon churn is 60-70% less … David Vogler : The streaming business is an unsustainable delusion.  Unless your name is Netflix, all streamers are losing billions. … Cosmin Ene : In a subscription-only world, people subscribe to a service, get what they came for, and then cancel their subscription and move on. … Forums: Hacker News : Americans' New TV Habit: Subscribe. Watch. Cancel. Repeat See also Mediagazer

New York Times John Koblin

Discussion

  • @sportstvratings @sportstvratings on x
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  • @rameeztase Rameez on x
    Great @AntennaData feature. I think it's safe to say that the days of needing to offer free trials and month-to-month plans are numbered. Every American has gotten a taste of the product at this point, they don't need a short-term commitment. https://www.nytimes.com/...