Sources: TikTok is cutting music label-facing jobs to focus on its music distribution arm SoundOn and other projects that connect it more directly with artists
Music has been core to TikTok's identity since its inception. What started as a lipsyncing app called Musical.ly morphed …
Music has been core to TikTok's DNA since the beginning. But in this new chapter at the company — as TikTok's music org remains under ByteDance control — its approach to music and relationship with the industry is changing. w/ @ashleyrcarman in @business:https://www.bloomberg.com…