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Chronicles

The story behind the story

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TikTok's music distribution service SoundOn is receiving mixed reviews from Brazilian and Indonesian artists for delays in releases and issues in audience reach

Rest of World : Tweets: @fogginsophie and @mvzelenks Tweets: Sophie Foggin / @fogginsophie : Wonderful colleagues @helenliwrites and @decka227 spoke to emerging music artists who told them that TikTok's new music distribution platform, SoundOn, is helping jump cost barriers and streamline the logistics needed for new audiences to hear their music. https://restofworld.org/... Michael Zelenko / @mvzelenks : “In a month, I've made more than what I've made in two years releasing songs. Like a lot, lot more.” Fascinating reporting from @helenliwrites and @decka227 about TikTok's continued push into all segments of the music industry. https://restofworld.org/... via @restofworld

Rest of World

Discussion

  • @restofworld @restofworld on x
    SoundOn, TikTok's first foray into music distribution, is targeting small unsigned artists who are struggling to break through to larger audiences https://restofworld.org/...
  • @decka227 Andrew Deck on x
    TikTok's latest expansion into the music industry is SoundOn, a distribution service and incubator for independent artists. @helenliwrites and I spoke to several early adoptees in Brazil and Indonesia to gain new insights into how the program works. https://restofworld.org/...
  • @fogginsophie Sophie Foggin on x
    Wonderful colleagues @helenliwrites and @decka227 spoke to emerging music artists who told them that TikTok's new music distribution platform, SoundOn, is helping jump cost barriers and streamline the logistics needed for new audiences to hear their music. https://restofworld.org…
  • @mvzelenks Michael Zelenko on x
    “In a month, I've made more than what I've made in two years releasing songs. Like a lot, lot more.” Fascinating reporting from @helenliwrites and @decka227 about TikTok's continued push into all segments of the music industry. https://restofworld.org/... via @restofworld
  • @helenliwrites Helen Li on x
    My latest for @restofworld with @decka227 focuses on #SoundOn, #TikTok's new music distribution platform! We spoke with artists from Brazil + Indonesia. “In a month, I've made more than what I've made in two years releasing songs. Like a lot, lot more.” https://restofworld.org/..…
  • @lmatsakis Louise Matsakis on x
    really interesting piece from @helenliwrites and @decka227 about TikTok's efforts to become a music distributor in emerging markets. It feels like a totally different approach from Facebook. TikTok has become a springboard for new artists, and it knows it https://restofworld.org/…