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Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads

Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational …

Search Engine Land Anu Adegbola

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  • @glenngabe Glenn Gabe on x
    Huge news. Google announced new ad formats for AI Mode and next-gen ads for Search. Remember, Google needs to keep pumping out tons of ad revenue even as AI expands -> A new generation of ads for the AI era of Search AI Mode formats: *Conversational Discovery ads: With [image]