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Google unveils a new Gemini-powered chat-based tool in Google Ads to build Search ad campaigns, out in beta to all English language advertisers in the US and UK

Google announced today that Gemini, its family of multimodal large language models, now powers the conversational experience within the Google Ads platform.

TechCrunch Aisha Malik

Discussion

  • @quinnypig Corey Quinn on x
    Google's challenge has always been how to remove humans from the “advertising stuff to people” equation. The rest of the world's challenge has increasingly become Google doing precisely this.
  • @googleads @googleads on x
    Building better Search ads has never been easier. Our most powerful AI model, Gemini, is now powering the conversational experience in Google Ads. Advertisers in the US and UK have full access to the Gemini-powered conversational experience, and global availability is coming soon…