Discussion

• @wongmjane Jane Manchun Wong on x

  What's some good alternatives to Everlane now that SHEIN owns it? Quince?

• @alisha_hg Alis on x

  IMO this Everlane acquisition by Shein is probably the final nail in the coffin for the niche optimism around good branding, values, and customer goodwill being enough to sustain a brand that was rampant in the 2010s.

• @pitdesi Sheel Mohnot on x

  Brutal- Everlane was supposed to be the anti-SHEIN, now acquired by SHEIN for $100M It was a VC darling when it launched, raising from KP, Khosla, Maveron and others (~$145M raised) I think the bet was that consumers would pay more for ethical, sustainable basics, and that

• @seanfrank Sean Frank on x

  Dtc brands will go down as the second worst venture capital asset class of all time This and crypto

• @anuatluru Anu on x

  1) Millennial ethical mid-range brands are dead/dying and selling for parts. Gen Z is driving a new culture cycle that splits high/low (luxury or vintage/thrift). 2) Conscious consumerism identity has migrated more to digital consumption (what you watch, which apps you use,

• @trungtphan Trung Phan on x

  Everlane's latest Instagram posts suggest the Everlane social team had no idea this Shien acquisition was coming [image]

• Arielle Jackson Arielle Jackson on linkedin

  Everlane selling to Shein is one of those headlines that would have been unthinkable five years ago. …

• @dude.computer Alex on bluesky

  everlane, the union busting assholes?  wow crazy, guess the union wasn't the problem [embedded post]

• @miasato Mia Sato on bluesky

  There are a lot of brands that Shein should buy that would make sense but nobody wants to hear it 🤐  —  puck.news/everlane-is-...