Sources: Apple is testing four AI glasses designs with rectangular and oval frames, multiple colors, and a camera system with vertically oriented oval lenses

Also: The latest on the foldable iPhone. — Apple is working on several frame styles and a unique camera design for its first smart glasses.

Bloomberg 2026-04-13 Mark Gurman

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@markgurman Mark Gurman on x
Also in Power On: It's Apple's longtime AI chief John Giannandrea's last official week at the company. https://www.bloomberg.com/...
@yairyup Yair Savlevi on x
People underestimate the amount of tech Meta was able to fit in those small glasses. I am not saying Apple can't close the gap, but it won't be easy. By the time they get there, Meta will already be a few steps ahead. the only question is if people actually want this or not.
@michaelmiraflor Michael J. Miraflor on x
Imho the thing missing is a native “mode” that physically covers and disables the camera optics in a way that makes it obvious to others that no recording is happening. Also a feature that bricks the device if anyone tampers with live recording indicators. Protecting public pri…
@colinhughesuk Colin Hughes on x
Apple testing multiple smart glasses styles is interesting, but I hope it is also studying Meta's new Optics range closely. For all-day prescription wearers, fit, adjustment and optician support are not nice extras. They are the product. Fit struggles kill sales.
@tom_krikorian Tom Krikorian on x
We might see Tim Cook wearing them during WWDC without knowing until he announces the product. 😄
@scobleizer Robert Scoble on x
“Consumers don't want this,” one of the repies to @markgurman said this morning in response to his post about Apple's glasses plans. Now this is something I've actually studied deeply, doing consumer research in many places around the world while writing two books about spatial …
@caro_milanesi Carolina Milanesi on x
I would think Apple will follow a similar approach to Watch. Glasses are even more personal both in style and fit so the only way to build a sizable base is to have multiple designs
@scobleizer Robert Scoble on x
Gurman's post: https://x.com/...
@aakashgupta Aakash Gupta on x
Apple just mass-shelved a $3,500 headset, dissolved the entire team that built it, and is now building glasses that do less than Meta's $299 Ray-Bans...Meta built a standalone product. Apple is building a retention moat you wear on your face 16 hours a day.
@markgurman Mark Gurman on x
Power On: Apple's upcoming AI smart glasses will come in several styles and colors - and the company is testing a unique vertical oval camera design. The latest on Apple's next major product. https://www.bloomberg.com/...
@justinbrady Justin Brady on x
@markgurman Consumers don't want this. Could work as a niche product for various professions but won't meet mass consumer market demand.
@bearlyai @bearlyai on x
Apple is releasing AI smart glasses to take on Meta Ray Bans. It will be a more luxury product with key differentiations...fully in-house (Meta works with EssilorLuxxottica, Google with Warbus Parker and Gentle Monster)
@amyhoy Amy Hoy on bluesky
i'd say apple is more bothered that they don't have any ideas any more. they really haven't been bad actors for privacy. but they literally have no clue what people want or what matters any more, so they just copy with no strategy. and it's offensive on multiple (but different…
@amyhoy Amy Hoy on bluesky
you'd think they'd learn from the colossal failure of the goggles, which made so little impact i had to think really hard to remember the name (vision pro)
r/apple r on reddit
Apple AI Glasses Will Rival Meta's With Several Styles, Oval Cameras

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Sources: Apple is testing four AI glasses designs with rectangular and oval frames, multiple colors, and a camera system with vertically oriented oval lenses

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