X limits X Pro access to subscribers of the $40/month Premium+ plan without notifying users in advance; it was previously available in the $8/month Premium plan
Social network X is now limiting X Pro access to customers who subscribe to the X Premium+ plan, which is priced at $40 per month (or $33/month when paid annually).
MacRumorsJuli Clover
Context & Ripple Effects
X Pro had already moved from a broadly available tool toward a paid feature when users encountered its first subscriber paywall in 2023. X later built a tiered offering around ad reduction and reply amplification, then raised Premium+ pricing to $22 per month in late 2024.
Moving X Pro out of the $8 Premium tier makes the product a sharper Premium+ differentiator, rather than simply another benefit bundled with verification. It extends the logic of Premium+'s earlier no-ads and reply-boost package to a workflow-oriented feature.
First-order effects
Premium subscribers who rely on X Pro lose access unless they upgrade to Premium+, priced at $40 per month or $33 per month annually.
X consolidates X Pro's subscription value in its highest-priced consumer tier, while the $8 plan becomes materially less capable for power users.
Second-order effects
The change creates a clear upgrade decision for X Pro users: absorb a much higher price, reduce use of the tool, or seek alternative social-media workflow products.
It also raises the burden on Premium+ to justify its price with features that matter to intensive users, rather than primarily visibility and ad-related benefits.
Third-order effects
If X continues shifting functional access upward across tiers, subscription plans could become less about status markers and more about metered access to core participation and publishing tools.
That strategy may improve revenue per remaining subscriber, but it also exposes X to the subscription-scale trade-off: narrower access can limit the user base that creates and manages activity on the platform.
The trend: X is increasingly using access to core creator and power-user tools as the lever for tiered subscription monetization.
@monetization_x What we're launching in X in the next week or two will be much more powerful than XPro. We're only keeping XPro for people that absolutely need it for hyper-specific business workflows.
X Pro is a great tool, but it isn't worth a roughly 400% price increase (to $40/mo) to keep using it. Since X Pro was the only thing keeping me on a paid subscription, it's great motivation to unsubscribe. Solid move, @elonmusk!
I was fine paying $8/month for Tweetdeck. But for $40/month, the usefulness of Tweetdeck is no longer worth it. A bunch of stuff is constantly broken with it now anyway. Ridiculous.
So @elonmusk you want us to spend less time on X since you're taking away the tools (tweetdeck) that made it easy to engage and post? yeah that's a terrific idea that definitely won't backfire.
First Twitter moved X Pro behind the Twitter Premium paywall. Now they've moved it behind the Premium+ paywall. X Pro is basically the only useful thing about having a Twitter Premium membership.
I think I figured this out. Elon rolled some heads at 𝕏 recently, including the CMO and 20 other people. According to WSJ, the remaining staff were told to “focus on growing revenue”. All of sudden, a major feature (Tweetdeck/X Pro) is haphazardly paywalled behind the most [image…
This bums me out. Means far fewer people can really get value from my lists of the AI community. Working on a way to watch the entire AI community here, but getting it up is going slowly. Looks like it will be next week before I can turn on my AI that reads everyone here in AI
Tweetdeck (now called X Pro) used to be free. Then you required X Premium, and now the Premium+ plan. Disappointing. It's hard to stay sane on social media and managed topic lists at least helped. @nikitabier (If you've not used it before, I'm sorry. I'd highly recommend it.) [im…
Twitter (X) has now made X Pro exclusive to Premium+ users • Now costs nearly $400 per year to use • Previously known as TweetDeck — which was free • Users were given no notice • Annual subscribers are being forced to upgrade mid-cycle [image]
TweetDeck, then X Pro has been my interface to the Twitter/X every single day I sat down at the computer. I use it to monitor the latest technology news, trending topics etc. It's how I stay connected across a range of topics, including local ones in my area. One of the best [ima…
As of today, you can't use X Pro (formerly TweetDeck) even at Premium. You have to pay for Premium+ for a huge amount more money and for services you may not even want or need. This platform continues to focus everything around the few highest paying voices. So frustrating.
I bet this is to keep people from scraping X with their OpenClaw machines and protecting the X API business model, which is what I'm using to get all posts from X to run my AI. Still takes away a major feature of X Premium.
Man, did twitter really just make X Pro (the old tweetdeck) available to Premium+ only? Twitter has made a lot of questionable product/UX decisions in the last year, and the availability of the X Pro UI was a safety valve limiting the damage to people who didn't like the changes.
The only reason I paid for premium on here was to use Tweetdeck. As of today, that's only available on the premium+ plan. Instead of $11 per month, $50 per month. For all you old In Living Color fans out there, I don't think so. Homie don't play that.
A surprising & frankly greedy move by @X @elonmusk Millions of users were told to pay for X Premium to keep using TweetDeck. Now X has pushed TweetDeck into Premium+, raising the cost >5× from $102 to $560 No doubt @X is going to face a lot of backlash for this decision.🤮🤮 [image…