Sources: Apple plans to open up Siri to run any AI service via App Store apps in iOS 27, dropping ChatGPT as an exclusive partner in Apple Intelligence and Siri
Apple Inc. plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as an AI platform.
Bloomberg Mark Gurman
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Discussion
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@markgurman
Mark Gurman
on x
BREAKING: Apple is planning to open up Siri to run any AI service via their App Store apps as part of iOS 27, dropping ChatGPT as the exclusive outside partner in Apple Intelligence and Siri. https://www.bloomberg.com/...
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@markgurman
Mark Gurman
on x
This is all completely separate from its - unchanged - deal with Google Gemini to help it rebuild its Apple Foundation Models and own technology underpinning Siri and Apple Intelligence.
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@mikeisaac
Rat King
on x
narrative for a while was “apple is behind on AI” — which was true when siri was a bust after trying in house but now they're in a position where they're not spending the insane amounts of capex the other hyperscalers are AND using their models for siri dumb like a fox?
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@caro_milanesi
Carolina Milanesi
on x
This makes a lot of sense if you believe, as I do, that neither consumers nor enterprises will consolidate on a single AI provider. Owning the interaction layer will be more important than which model answers the question, and that is exactly what Apple is securing here. Siri
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@markgurman
Mark Gurman
on x
This new system means Apple doesn't need to strike one-off partnership deals like it did with OpenAI in 2024 and failed to do with Google Gemini.
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@vadimyuryev
Vadim Yuryev
on x
The best AI is having the freedom to choose what YOU think is the best.. for YOUR usecase. This is how Apple wins the AI war.
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@rjonesy
Ryan Jones
on x
Welcome, come on in, the 30% waters are warm.
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@markgurman
Mark Gurman
on x
Apple's move makes its hardware a bigger AI platform play, an idea it's been pushing in light of its first-party AI struggles. It'll make money by taking a cut of App Store subscriptions, like with ChatGPT.
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@mweinbach
Max Weinbach
on x
It looks like this is a Siri-ChatGPT style handoff, where Siri will be able to send requests to other apps to answer. It is essentially multi-agent, where you could ask Siri to do something then it sends that request to Alexa rather than Alexa getting full access to your device
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@waltlightshed
Walter Piecyk
on x
@markgurman Will rival AI assistants actually be able to take actions across apps on the iPhone, or is this just another ChatGPT-style handoff? If it is the latter, how does that make Siri suck any less?
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@markgurman
Mark Gurman
on x
Apple will let any AI platform - big apps include Gemini, Claude, Alexa, Meta AI etc. - to be queried in Siri if they enable an Extensions service inside of their iOS, macOS or iPadOS app. Apple will have a new section in the App Store. Unclear if there's an approval process.
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@munster_gene
Gene Munster
on x
Two things investors should keep in mind as Apple works to do something unique in AI: 1️⃣ The scope of their AI ambitions is bigger than last year's WWDC comments. It's now expected to include conversational AI and using Siri as a UI to access third-party models. The substance …
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@carnage4life
Dare Obasanjo
on bluesky
Apple is abandoning its exclusive deal with OpenAI and will now allow other AI services to integrate with Siri and Apple Intelligence if their app is installed. — It's been a rough week for OpenAI.
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@harrymccracken.com
Harry McCracken
on bluesky
I've never once wanted to use Siri in order to use ChatGPT. The whole idea of one AI being a gateway to another seems like an unhealthy stopgap. www.bloomberg.com/ne...
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@elkmovie
Michael Love
on bluesky
So it turns out that Apple was correct not to build their own foundation model but wrong not to build their own TSMC [embedded post]
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@danny.page
Danny Page
on bluesky
OpenAI is gonna be consumed by Microsoft by the end of the year at this rate. that moat is quickly shrinking — bsky.app/profile/tech... [embedded post]
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r/apple
r
on reddit
Apple Plans to Open Up Siri to Rival AI Assistants in iOS 27 Update