The MacBook Neo is $599 with 256GB of storage and $699 with Touch ID and 512GB of storage, available in citrus, silver, indigo, and blush colors
and the $599 MacBook Neo may be its smartest pitch yetRajat Saini /The Mac Observer:Apple MacBook Neo Drops RAM to 8GB to Keep Price LowDigiTimes:Apple's $599 MacBook Neo tests a new low-cost play in the PC warsAngela Palumbo /Livemint:Apple launches its lowest priced MacBook. Why it's such a big deal.Kimberly Gedeon /Esquire:Everything to Know About Apple's New ProductsAabhas Sharma /Moneycontrol:Why the MacBook Neo could be Apple's smartest Mac bet in yearsJowi Morales /SlashGear:Before You Bu
Bloomberg Mark Gurman
Related Coverage
- Apple's lo-fi MacBook Neo gets an iPhone chip and a tempting price tag New Atlas · Abhimanyu Ghoshal
- Every product Apple has revealed this week, from a new iPhone to the cheapest MacBook Trusted Reviews · Diane Templado
- Apple says ‘life is just better on a Mac’ — and the $599 MacBook Neo may be its smartest pitch yet TechRadar · Jacob Krol
- Apple MacBook Neo Drops RAM to 8GB to Keep Price Low The Mac Observer · Rajat Saini
- Apple's $599 MacBook Neo tests a new low-cost play in the PC wars DigiTimes
- Apple launches its lowest priced MacBook. Why it's such a big deal. Livemint · Angela Palumbo
- Everything to Know About Apple's New Products Esquire · Kimberly Gedeon
- Why the MacBook Neo could be Apple's smartest Mac bet in years Moneycontrol · Aabhas Sharma
- Before You Buy A MacBook Neo, You Need To Know These 5 Things SlashGear · Jowi Morales
- Apple's new $599 MacBook Neo borrows iPhone chip to make play for budget-laptop market share Dow Jones Newswires · Christine Ji
- Apple Slashes Entry Price With MacBook Neo PYMNTS.com
- They aren't as high-end as the MacBook Neo, but these Windows laptops show that Apple has some strong competition. Wired · Luke Larsen
- Don't underestimate it: MacBook Neo packs surprising performance Cult of Mac · Ed Hardy
- Apple Is in Its Affordable Era. Sort Of. New York Times · Brenda Stolyar
- Apple MacBook Neo first-look: The £599 MacBook for almost everyone Shortlist · Gerald Lynch
- iPhone 17e, MacBook Neo, MacBook Air and more now available to pre-order The Apple Post · David Joseppi
- We need an iPhone Neo right about now PhoneArena · Anam Hamid
- Want Touch ID on the MacBook Neo? It'll Cost You $100 Extra MacRumors · Juli Clover
- Our first hands-on look at Apple's MacBook Neo The Verge · Antonio G. Di Benedetto
- Apple just removed the last reason to ever buy a Windows laptop: price — I am not the biggest fan of Apple as a company … David Churchill
Discussion
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@benbajarin
Ben Bajarin
on x
In case folks need the context, the majority of consumer PCs sold annually (~120-140M depending on the year) are in the sub $700-800 price tier. 95% or more Windows-based. In markets outside US price tier is under $600. This is where Apple is targeting Macbook Neo.
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@vadimyuryev
Vadim Yuryev
on x
This is the most insane part. Chromebooks and budget windows laptop CANNOT compete.
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@tomwarren
Tom Warren
on x
the MacBook Neo should be a giant wake up call for Microsoft to improve Windows 11. Apple's MacBooks have always largely been premium devices, but the $599 Neo is firmly in the core part of the Windows OEM market. This is a red alert for Microsoft, Lenovo, Dell, HP, and others [i…
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@durvidimel
David ImeI
on x
That $499 education discount is gonna sell an insane amount of college laptops [image]
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@zacbowden
Zac Bowden
on x
MacBook Neo being $599 really is the nightmare scenario for Windows OEMs. If I were Microsoft and had any ambitions of keeping Windows relevant in the eyes of consumers, I'd be asking “now what?” https://www.windowscentral.com/ ...
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@rjonesy
Ryan Jones
on x
😎 He was right. Literally one choice. [image]
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@ernestwongbwm
Ernest Wong
on x
$599 Macbook Neo is a category killer Every kid is going to want this to replace their Chromebook at school.
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@mbrkhrdt
Michael Burkhardt
on x
iPad Air being $599 without a keyboard when the MacBook Neo is the same price is certainly something
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@dylanmcd8
Dylan
on x
$599... that makes the Neo everything I wanted. Yes some of the omissions are disappointing but I cannot complain at $599. And $499 for edu!!
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@mweinbach
Max Weinbach
on x
I think the education pricing at $499 for MacBook Neo is the craziest part It's easily the best value for students hands down
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@markgurman
Mark Gurman
on x
Apple rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers. https://www.bloomberg.com/...
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r/technology
r
on reddit
Apple Launches $599 MacBook Neo, Threatening Windows PC Market