Alphabet reports YouTube's Q4 ad revenue rose 9% YoY to $11.38B, vs. $11.84B est., and YouTube's annual revenue “surpassed $60B across ads and subscriptions”
more than every entertainment company on earth other than Disney. (And that's only if you include parks.) https://www.hollywoodreporter.com/ ...Hernan Lopez /@hernanlopez:...THE BIGGER PICTURE: -> YouTube monetizes attention at a lower RPMH than Netflix and Meta, but at massive scale -> The platform is executing a multi-device (mobile -> TV), multi-revenue (ads -> subscriptions) playbook that competitors are now trying to replicate -> Free options including YouTube are gaining time spent faster
Variety Todd Spangler
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Discussion
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@loudmouthjulia
Julia Alexander
on x
Also in Alphabet's earnings: Google surpassed 325 million paid subscriptions, led by Google One and YouTube Premium. Up just under 20 percent compared to Q1 2025. Both ads + subs business is growing healthily. I imagine this will come up in Ted Sarandos' regulatory convos...
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@lucas_shaw
Lucas Shaw
on x
YouTube eclipsed $60 billion in sales last year — more than every entertainment company on earth other than Disney. (And that's only if you include parks.) https://www.hollywoodreporter.com/ ...
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@hernanlopez
Hernan Lopez
on x
...THE BIGGER PICTURE: -> YouTube monetizes attention at a lower RPMH than Netflix and Meta, but at massive scale -> The platform is executing a multi-device (mobile -> TV), multi-revenue (ads -> subscriptions) playbook that competitors are now trying to replicate -> Free options…
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@loudmouthjulia
Julia Alexander
on x
YouTube's ad revenue for the year came in at just over $40.3B. Impressive. To compare, Netflix's annual ad revenue was $1.5 billion — although it's impossible to compare businesses — BUT that's still about $10 billion LESS than what Reels ~alone~ generated in annual run rate.