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Alphabet breaks out revenue numbers for YouTube ads for the first time, says they generated $4.7B in Q4 revenue and $15.15B in fiscal 2019, up from $11.16B YoY

We've never before known how much money YouTube generates  —  YouTube generated nearly $5 billion in ad revenue in the last three months …

The Verge Nick Statt

Discussion

  • @sarahfrier Sarah Frier on x
    Wow. Google announcing YouTube's annual ad revenue for the first time. YouTube ads generated $15 billion!
  • @hunterwalk @hunterwalk on x
    In YouTube's early years, skeptics said we'd never make $$ bec it was just “dogs on skateboards” videos. @zamosta, YT's head of monetization comms at time, found a company selling dog helmets, so he could jokingly show there was at least one advertiser for the site. Now $15b+ htt…
  • @kevinroose Kevin Roose on x
    YouTube is bigger than Viacom. https://twitter.com/...
  • @adamsinger Adam Singer on x
    YouTube is a force and unstoppable. I look forward to videos there daily and subscribe to >100 vloggers. If you don't you're missing out on the future of video content consumption and creation. https://twitter.com/...
  • @sruhle Stephanie Ruhle on x
    $15bn in ad revenue for @youtube One of the last places we are “forced” to watch ads People joke about how much our kids watch @YouTube videos $15bn IS NO JOKE US tv mkt (including network = cable) is approx $ 70bn https://twitter.com/...
  • @madhavchanchani Madhav Chanchani on x
    YouTube is a $15 billion-a-year business, Google reveals for the first time. It contributes to 10% of the revenue YouTube Premium+Music Premium (ad-free) have more than 20 mn subscribers + Over 2 million subscribers to its paid TV service https://www.theverge.com/...
  • @oneunderscore__ Ben Collins on x
    Absolutely staggering how much power Google has. This is one revenue stream in one section of one business. https://twitter.com/...
  • @draglikepull @draglikepull on x
    This is why Google has no interest in fixing the problems on the platform. Promoting conspiracy theories and other hateful content is extremely good for business. https://twitter.com/...
  • @timsneath Tim Sneath on x
    I thought Google was crazy in 2006 to buy YouTube for $1.65bn. That might be my single worst “hot take” of all time. #Google #YouTube #badfinancialadvice https://twitter.com/...
  • @howardlindzon HowieHedge on x
    Google paid $1.6 billion for YouTube in 2006. Dummies. $goog https://twitter.com/...
  • @likchan Lik Chan on x
    And yet even big name creators have to rely on Patreon and Twitch for additional income. https://twitter.com/...
  • @samharrelson Sam Harrelson on x
    Remember when we thought Google was nuts for paying $1 billion dollars for them in 2006?? https://twitter.com/...
  • @stevekovach Steve Kovach on x
    YouTube generates more revenue than Discovery https://www.cnbc.com/...
  • @alexweprin Alex Weprin on x
    Further context for YouTube's revenue disclosure: Netflix had $20.1 billion in revenue last year, all from subs. Hulu had nearly $2 billion, from a mix of subs and ads. YouTube's ad business is on a scale all its own.
  • @nickstatt Nick Statt on x
    So YouTube ad biz, which makes $15 billion a year, is: - 20% the size of Facebook's - contributes 10% of all Google revenue - 6x bigger than Twitch - about 20 percent the size of entire US TV ad spent And Google bought it for *only* $1.65 billion in 2006 https://www.theverge.com/…
  • @anotherhelen Helen Havlak on x
    YouTube contributes roughly 10% of all Google revenue https://twitter.com/...
  • @johnpaczkowski John Paczkowski on x
    But it's just soooo hard to moderate at scale ... https://twitter.com/...
  • @b_fung Brian Fung on x
    Holy cow. Google reveals it made over $15 billion from YouTube ads last year alone — up 36 percent from 2018 and 86 percent compared to 2017. https://abc.xyz/... https://twitter.com/...
  • @lutherlowe Luther Lowe on x
    Now we know why Google was making even more of its ads look like organic search results (& therefore juicing their click-through rate): slowing revenue growth. This is what monopolies do when they run out of growth runway: squeeze. https://www.techmeme.com/... https://twitter.com…
  • @alexosterwalder Alex Osterwalder on x
    ... I watch my kids and then I understand why YouTube & Netflix are the main bandwidth consumers and content revenue producers on the web! https://twitter.com/...
  • @verge @verge on x
    Google now has a ‘multibillion-dollar’ hardware business, has paid $80B to Android app devs https://www.theverge.com/... https://twitter.com/...
  • @ashkan Ashkan Karbasfrooshan on x
    1/ Long time @youtube bull, put @WatchMojo money where mouth was. $15B is not surprising, expect it to grow dramatically in years to come. https://www.techmeme.com/... Let's go back memory lane: https://twitter.com/...
  • @loudmouthjulia Julia Alexander on x
    If my math is correct, YouTube ads made up nearly 10 percent of Google's entire business in fiscal 2019. https://abc.xyz/...
  • @autonomouscns @autonomouscns on x
    $GOOGL $GOOG “In 2019 we again delivered strong revenue growth, with revenues of $162 billion, up 18% year over year and up 20% on a constant currency basis,” said Ruth Porat, CFO of Alphabet and Google. Alphabet 2019 Q4 Earnings Call Feb 3, 2020 2:00PM https://www.youtube.com/..…
  • @danielledigest Danielle Abril on x
    Some cool new thing's in Alphabet's earnings: Co. is breaking out @YouTube and @Google Cloud revenues. Check it out. Q4 YouTube ads rev: $4.72B 2019 YouTube ads rev: $15.15B Q4 Google Cloud rev: $2.61B 2019 Google Cloud rev: $8.92B $GOOG $GOOGL
  • @mdudas Mike Dudas on x
    Amazon is doing as much ad revenue as YouTube (~$4.7 billion in Q4) https://www.wsj.com/...
  • @mikeisaac Rat King on x
    it does seem to be working as a PR move since none of the headlines im seeing are “Google reports enormous Ad Revenue miss” https://twitter.com/...
  • @mikeisaac Rat King on x
    honestly never thought Goog would break out YouTube revenue, not to mention cloud division https://www.cnbc.com/...
  • @jillianiles Jillian D'Onfro on x
    Whoa - Google announcing more details on YouTube's annual ad revenue for the first time. $15 billion in annual ad revenue, and $10 billion revenue run rate for Cloud https://abc.xyz/...
  • @ryan_browne_ Ryan Browne on x
    Wonder what YouTube creators think about how well its ad revenues are doing “it generated more from ads in 2018 thank Discovery, which reported annual revenue of $10.6 billion compared to YouTube's $11.16 billion” Seems like a far cry from “adpocalypse” https://www.cnbc.com/... h…
  • @jyarow Jay Yarow on x
    So, that $15 billion YouTube number is gross, not net to Alphabet. Changes the story a little. https://www.cnbc.com/...
  • @jordannovet Jordan Novet on x
    currently sick but wow Google started breaking out cloud revenue, it's 5.5% of total Alphabet revenue https://www.cnbc.com/...
  • @xpangler Todd Spangler on x
    Sundar Pichai said Alphabet sees “significantly more room” to grow YouTube's overall revenue haul, including increasingly through new ecommerce tools and programs http://variety.com/...
  • @brianfagioli Brian Fagioli on x
    You know why @YouTubeTV is so successful? Shhh. It's a huge secret. They created a product that's good, and people like it! https://twitter.com/...
  • @xpangler Todd Spangler on x
    Sundar Pichai's announcement of YouTube subscriber numbers is a signal to investors that Alphabet believes it has more runway to boost subscription-service revenue. Its 22 million paying subs represent just 1% of YouTube's total 2 billion monthly visitors http://variety.com/...
  • @atbwebb Alex Webb on x
    So basically YouTube was Schrödinger's cat. As long as Google didn't break out the earnings, they could let investors believe the business was going well. https://www.bloomberg.com/...
  • @thestalwart Joe Weisenthal on x
    Google's cloud business is a fraction of that of Amazon's and Microsoft's, 53% YOY revenue growth is pretty sweet https://www.bloomberg.com/... https://twitter.com/...