Sources: Google sends “cease and desist” letters to Kantar, halting Kantar and Barb's UK TV measurement tools comparing YouTube with linear TV and streamers Financial Times 2026-01-28 Daniel Thomas Google, Kantar, YouTube, linear TV, Barb Related Coverage Google issues legal threat against Barb, Kantar over YouTube measurement TheDesk.net · Matthew Keys YouTube criticised after pulling out of UK TV audience measurement The Guardian · Mark Sweney Google forces YouTube UK ratings shutdown Advanced Television Google criticised after blocking measurement comparing YouTube and TV CampaignUK · Lucy Shelley