Sources: Google sends “cease and desist” letters to Kantar, halting Kantar and Barb's UK TV measurement tools comparing YouTube with linear TV and streamers
Ampere Analysis: the US streaming market will reach $17B in advertising revenue in 2025; 24% of US-based Netflix subscribers are on the Standard with Ads tier
Adrian Pennington / StreamTV Insider : X: @tvgrimreaper See also Mediagazer X: @tvgrimreaper : At its peak, ad spending on US linear TV was >$70 billion/ year. Just like the cable bundle subscriber f...
A look at some of the most interesting tech from CES 2024: Roxi's interactive music video channels for linear TV, Samsung's Ballie AI robot projector, and more
Chris Velazco / Washington Post :
Nielsen: in July, linear TV made up less than 50% of all US TV usage, a first in over two years of tracking, and streaming hit a record 38.7% high of TV usage
Rick Porter / The Hollywood Reporter :
Nielsen: linear TV made up less than 50% of all US TV use in July, a first in two years of tracking, and streaming hit a record high of 38.7% of TV use
Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use. — Broadcast and cable networks …
Netflix says its “Shuffle Play” feature, which lets Netflix's algorithm choose what you watch next, will roll out globally to all users in H1 2021
and it's coming this year Jon Porter / The Verge : Netflix confirms Shuffle Play feature will officially launch this year Oliver Haslam / Redmond Pie : Netflix Is Bringing Its Shuffle Play Feature To ...
TVision, which seeks to use WiFi signals and other data to see when ads are played on streaming services or on linear TV, raises $16M, bringing total to $39M
Anthony Ha / TechCrunch : See also Mediagazer
Netflix says it expects “modest headwind” to near-term growth, but long-term growth should continue as new streaming services accelerate shift from linear TV
Jason Gurwin / The Streamable :
Google adding TV ad inventory to DoubleClick Bid Manager, letting advertisers measure video campaigns across digital media and linear TV
In a new test, advertisers will be able to buy linear TV spots programmatically via DBM. — To allow advertisers to buy and compare video ad performance …