Barb

Sources: Google sends “cease and desist” letters to Kantar, halting Kantar and Barb's UK TV measurement tools comparing YouTube with linear TV and streamers

Sources: Apple met with UK TV ratings body Barb to discuss options for tracking ads on Apple TV+, in another sign that it plans to introduce ads on the service

Apple has held talks with the UK's TV ratings body in the latest sign that the tech giant is planning to introduce adverts on its streaming service.

Sources: Apple met with UK TV ratings body Barb to discuss options for tracking ads on Apple TV+, in another sign that it plans to introduce ads on the service

Apple has held talks with the UK's TV ratings body in the latest sign that the tech giant is planning to introduce adverts on its streaming service. Mastodon: @Edjo@mastodon.social and @carnage4life@m...

Netflix joins the British ratings agency, or BARB, as a full member, publishing independently audited viewing figures on individual shows for the first time

in the UK at least Jessica Bromley / BARB : Netflix signs up to BARB Mariella Moon / Engadget : Netflix will finally disclose how many people watch its shows, in the UK at least Preslav Mladenov / Pho...