Melbourne-based Linktree, a social media platform with lightweight, link-centric user profiles, raises $10.7M Series A and says it has 8M+ users
Context & Ripple Effects
At the time of this raise, Linktree is a Melbourne startup turning the 'link in bio' slot on Instagram and TikTok profiles into a product: lightweight pages that aggregate everything a creator or brand wants to route traffic to. The $10.7M Series A lands with 8M+ users already on the books, making this less a bet on an idea than fuel for a growth curve that keeps compounding.
The arc that follows validates the round quickly: a $45M Series B within six months, then a $110M Series C at a $1.3B valuation led by Index and Coatue, while rival Later — since acquired by influencer platform Mavrck in its own $135M raise — confirms link-in-bio has become a funded category rather than a feature.
First-order effects
- The new capital goes toward scaling a user base that grows from 8M here to 50M by mid-2024, converting a free utility into a subscription business with paid creator tiers.
Second-order effects
- Scale lets Linktree move up the stack from static links to transactions — embedding Cameo, PayPal, SoundCloud, and OpenSea services through its Link Apps Marketplace, adding paywalls via Payment Lock, and launching a social commerce beta — pulling revenue per user up without new acquisition spend.
Third-order effects
- If the pattern holds, the link-in-bio page becomes the checkout and storefront layer of the creator economy, with platforms like Mavrck-Later competing on influencer marketing tooling while Linktree owns the destination where fans actually land.
The trend: Creator-economy infrastructure is consolidating around owned audience destinations, where the simple bio link evolves from a redirect into a monetization and commerce platform.