Linktree, which creates simple “link in bio” landing pages for people and companies, raises $45M Series B, and says it has 12M users
Context & Ripple Effects
Linktree's $45M Series B lands just months after its $10.7M Series A in October 2020, with users climbing from 8M+ to 12M — the fastest growth stretch in its history to that point. The Melbourne company's simple 'link in bio' page is becoming default infrastructure for creators and brands funneling audiences off Instagram and TikTok.
What follows in the corpus shows why this round mattered: Linktree converts the funding into a platform play — an OpenSea partnership for NFT profiles, then Link Apps and a Marketplace embedding services from Cameo, OpenSea, PayPal, and SoundCloud — before a $110M Series C led by Index and Coatue at a $1.3B valuation a year later.
First-order effects
- Linktree gains the capital to scale past 12M users while staying free at the base tier, accelerating its position as the default destination behind creators' social bios.
- Investors are underwriting a utility product as a platform: the jump from 8M to 12M users in roughly five months makes the case that link-in-bio is a durable habit, not a workaround.
Second-order effects
- Service providers like Cameo, OpenSea, PayPal, and SoundCloud end up competing for placement inside Linktree's Marketplace, turning a static landing page into paid distribution real estate.
- By 2024 Linktree's 50M-user milestone comes bundled with a social commerce beta, meaning the Series B's audience build-out becomes the foundation for transaction revenue rather than just traffic routing.
Third-order effects
- If the pattern holds, the link-in-bio layer consolidates from a free utility into a commerce and identity hub where third-party apps bid for creator attention — shifting power toward whoever owns the profile URL between social platforms and checkout.
- Social networks' reluctance to offer flexible outbound linking is what keeps the category alive; any change there is the structural risk hanging over the whole model.
The trend: Link-in-bio is evolving from a static landing-page utility into a creator commerce platform, with funding rounds tracking each step of that expansion.