Link-in-bio startup Linktree passes 50M users, up from 41M in December 2023 and 47M+ in March 2024, and launches a beta of its social commerce product
Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users. — The figure represents a significant uptick …
Context & Ripple Effects
Linktree’s growth extends a progression from more than 8 million users at its 2020 Series A to 12 million at its 2021 Series B, when it was still defined primarily by lightweight link landing pages. Its early link-centric profile product addressed social platforms’ constrained sharing formats.
The company later raised a $110 million Series C at a $1.3 billion valuation and added creator-facing integrations, including an OpenSea profile integration. The new commerce beta tests whether that distribution can support transactions and paid access, not just outbound clicks.
First-order effects
- Linktree gains a larger installed base to which it can offer its social-commerce beta and paid-access tooling, including Payment Lock.
- Creators using the beta can consolidate premium-content access and commerce activity on the landing page already used to route audiences across services.
Second-order effects
- Link-in-bio rivals face greater pressure to pair simple profile pages with native monetization and service integrations rather than compete only on page design or link management.
- Third-party creator services embedded through Linktree’s apps and marketplace gain another distribution path, while Linktree can become a more consequential intermediary between creators and payment providers.
Third-order effects
- If creators adopt transactions inside link-in-bio pages, the category could shift from a utility shaped by social platforms’ link limits toward a commerce and creator-business layer; retaining creators may then depend more on payments, integrations, and audience data.
- That shift would make platform rules and payment-provider relationships more important to link-in-bio businesses, since monetization features operate across multiple social and commerce ecosystems.
The trend: Link-in-bio platforms are evolving from traffic-routing tools into creator monetization hubs built around integrations and paid access.