Apple announces Podcasts Subscriptions for new premium and ad free content and a new Podcasts app design with channels, launching next month in 170 regions
Apple has officially an all-new feature coming to Podcasts next month. Apple Podcasts Subscriptions will allow listeners …
9to5Mac Zac Hall
Related Coverage
- Apple leads the next chapter of podcasting with Apple Podcasts Subscriptions Apple
- Apple Podcasts launches in-app subscriptions The Verge · Ashley Carman
- Apple Announces Apple Podcasts Subscriptions MacStories · Alex Guyot
- Apple's new Podcasts Subscriptions will help creators get money: Price and more BGR India · Vanshika Malhotra
- Apple to take reported 30% cut from podcast subscriptions AppleInsider · Will Shanklin
- Luminary announces new subscription channel on Apple Podcasts launching in May podnews.net · James Cridland
Discussion
-
@mattmedeiros
@mattmedeiros
on x
Looks like Apple will keep 30% of your private podcast revenue + the $19.99/year in the first year. Moving to 15% of subscribers in year 2+ — according to their terms. https://twitter.com/...
-
@ashleyrcarman
Ashley Carman
on x
for the podcast peeps: confirmed that apple podcast subscription content has to be uploaded through apple's backend, not through RSS. the regular content that you've had in the feed can still go through RSS.
-
@pkafka
Peter Kafka
on x
While we are here: Pretty sure Apple is prepping its own podcast plan - a paid subscription service - on Tuesday. https://twitter.com/...
-
@marcoarment
Marco Arment
on x
Well, this is fun. Tried going to Apple Podcasts Connect when signed into my developer account. Hit Cancel, signed out. Now I can't get into App Store Connect with my dev account. Always redirects to podcastsconnect, even in another browser.
-
@richlightshed
Rich Greenfield
on x
not a good day for Patreon https://twitter.com/...
-
@alexeheath
Alex Heath
on x
and so goes the open web for podcasts https://twitter.com/...
-
@heyheyesj
@heyheyesj
on x
$20/year is a great price point for indie publishers. This is a no-brainer so long as it's not exclusive (i.e. you can still run ads + monetize on other platforms) https://twitter.com/...
-
@heyheyesj
@heyheyesj
on x
My hunch: That hypothetical Apple defense is mostly right. Younger and Very Online listeners will figure out Patreon fast, but I'd wager there's a BIG segment of casual podcast listeners who just do not want to deal with copying an exclusive RSS feed from Patreon into their apps.
-
@achangeoftune
Joni Deutsch
on x
This is BIG for @NPR + the future of #podcasting: “NPR has announced its plans to launch a paid podcast subscription service to support our shared mission by creating new revenue streams for #publicradio + driving membership to @nprstations. ” https://www.apple.com/...
-
@stalman
Tyler Stalman
on x
Someone at Apple has great taste in podcasts, so many great ones in here: SGU, H3, Smartless, Making Sense, No Such Thing as a Fish... https://twitter.com/...
-
@chrismessina
@chrismessina
on x
Podcasting as we've known it is dead, dying, or going through a renaissance, I'm not sure which. First @Spotify announces it's breaking syndication formats; today @Apple announced its own premium podcast subscription. https://www.apple.com/... #StreamingWars #AppleEvent
-
@stephenwilson
@stephenwilson
on x
Apple launched their first webpage for podcasts... ever. https://www.apple.com/...
-
@ashleyrcarman
Ashley Carman
on x
also confirmed that podcasters will receive no specific info about their subscribers, like emails, apart from whatever analytics apple provides, like where your show is most popular.
-
@stephenwilson
@stephenwilson
on x
Huge congratulations to my friends and former colleagues at @ApplePodcasts. An incredible amount of thought and work went into Apple Podcasts Subscriptions and I'm so excited for it to be out in the world. 💜
-
@kantrowitz
Alex Kantrowitz
on x
So, podcasters will create special content for a fraction of their listeners, and pay Apple for the privilege. How is this supposed to work? https://twitter.com/...
-
@simonowens
Simon Owens
on x
As far as I can tell, this is the first major podcast player to allow for in-app subscriptions for all creators, which will allow for much more seamless consumption than what's offered through platforms like Patreon and Supporting Cast. https://www.theverge.com/...
-
@caseynewton
Casey Newton
on x
Thirty. Percent. https://twitter.com/...
-
@pkafka
Peter Kafka
on x
First take on Apple's pod plans: creator-friendly way to generate more $ w/out cannibalizing existing biz. I had thought Apple would require some kind of exclusivity but am told that's not so: you can distribute pod with ads on Spotify, Apple etc and sell ad-free via Apple too.
-
@pkafka
Peter Kafka
on x
What you need to know about Apple podcast plan$ in one tweet: https://www.vox.com/... https://twitter.com/...
-
@nwquah
Nick Quah
on x
another thing w/r/t the Apple Pod news: according to an email I obtained, “The NPR Board has endorsed plans for NPR to develop a ‘public radio podcast subscription service.’”
-
@kylekashuv
Kyle Kashuv
on x
Lmao. This sounds horrible. No thank you. I'll stick with https://kashuv.com/ https://twitter.com/...
-
@karaswisher
Kara Swisher
on x
I now want 30% of Platformer subscription $ since you operate on my housing platform @CaseyNewton and use my water and electricity and cable platforms https://twitter.com/... https://twitter.com/...
-
@joshconstine
Josh Constine
on x
Everyone: Apple's 30% taxes are too high. Apple Podcast Subscriptions: Hold my beer, on top of the 30% we're charging creators $20 per year https://twitter.com/...
-
@jamescridland
@jamescridland
on x
@mekhail_baihaqi @mijustin @benthompson @gruber @SamHarrisOrg Example: Luminary shows will be available via Apple Podcasts and inside their own app - https://podnews.net/... (Luminary has elected to sell shows at the same monthly price on both; so they “lose” 30% in their cut to …
-
@spencerdailey
Spencer Dailey
on x
that's one way to piss off all of independent media in one fell swoop. impressive https://twitter.com/...
-
@caseynewton
Casey Newton
on x
I suspect subscription podcasts will do a lot of good for the industry. But I can't quite get over Apple's 30 percent cut — and the duopoly that protects it https://www.platformer.news/ ... https://twitter.com/...
-
@ow
@ow
on x
wait wait wait, apple wants a 30% cut of podcast subscriptions (which have to come via the Apple Podcasts app) AND *i have to pay them* to even be in this?? c'mon https://twitter.com/...
-
@pkafka
Peter Kafka
on x
Apple has consistently said it didn't think podcasting could be a meaningful biz - for Apple - and that may still be the case. But it's a lightweight way to add some $, maybe, to services unit. And at minimum a good patreon alternative for podcasters.