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Chronicles

The story behind the story

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Salesforce Chief Revenue Officer says the MuleSoft unit is “going through a bit of a rough patch”, amid a wave of high-level departures and slowing sales growth

Bloomberg Joe Williams

Context & Ripple Effects

MuleSoft was supposed to be a crown jewel: Salesforce paid $6.5B in 2018 for the integration vendor, its largest acquisition ever, after advanced talks leaked and the deal closed within days. Three years on, the company's own chief revenue officer is conceding the unit is in a rough patch, with senior executives leaving and sales growth slowing.

The admission lands against a familiar pattern: analysts had already flagged that Slack's growth decelerated after Salesforce bought it, suggesting the problem isn't one asset but how large acquisitions perform once folded into the platform.

First-order effects

  • MuleSoft's senior leadership is thinning out just as its sales growth slows, leaving Salesforce's biggest-ever bet without a stable bench heading into customer renewal cycles.
  • A public acknowledgment from the chief revenue officer turns an internal problem into a selling objection competitors and skeptical customers can quote.

Second-order effects

  • Rival integration and API-management vendors get an opening to pitch MuleSoft's installed base during the churn window created by executive departures.
  • The Slack precedent raises the bar for Salesforce's next deals: buyers and investors will discount cross-sell promises unless acquired units show sustained growth post-close.

Third-order effects

  • If the pattern holds across MuleSoft and Slack, mega-acquisitions in enterprise software get judged on contributed growth rather than strategic narrative, pressuring acquirers to restructure or divest underperforming units instead of defending premiums.
  • Boards may demand clearer post-deal accountability — named owners, published unit metrics — before approving billion-dollar software purchases.

The trend: Enterprise software's biggest acquisitions are entering an accountability phase where post-close growth delivery, not deal-day strategy slides, determines whether the premium holds.

Discussion

  • @joepwilliams31 Joseph on x
    .@salesforce's MuleSoft unit is going through a rough patch. The company swears there's a fix, but former employees trace the current problems back to $CRM's decision to quickly fold in key @MuleSoft units post-acquisition, including IT and recruitment: https://www.bloomberg.com/…