Sensor Tower: from July 8 to July 11 and 12, Threads DAUs fell ~20% and time spent fell 50% to 10 minutes; Similarweb: Android DAUs fell 25%+ from July 7 to 10
CNBC Hayden Field
Related Coverage
- Data indicates Threads had two engagement metrics decline days after rollout Fox Business
- Meta Blocks Access to its Threads App to EU Users with VPNs Thurrott
- Meta blocks EU users from accessing Threads through a VPN Engadget
- Threads Traffic Dips After Initial Surge in Interest PCMag
- Engagement on Instagram's Threads Has Cratered Gizmodo
- Meta Is Blocking EU-Based Users From Accessing Threads via VPN Daring Fireball
- Meta's Threads Engagement Drops, Yet Still Troubles Twitter, Data Shows BigTechWire
- Threads usage drops as Meta blocks VPN access in EU [Updated] Ars Technica
- Threads Sees Drop-Off in Engagement After Rapid Growth PYMNTS.com
- Meta's Threads Sees User Engagement Drop After Initial Surge iPhone in Canada Blog
- Threads Engagement Reportedly Stumbles After Impressive Start SlashGear
- Tech is moving at breakneck speeds—and we're all in the bobsled Fortune
- Threads user exodus: Meta's so-called ‘Twitter killer’ app's user engagement plunges just a week after red-hot debut Tech Startups
- Threads' user engagement has dropped off since launch Android Headlines
- Instagram's Threads Engagement Has Already Dropped off PetaPixel
- People aren't using Threads as much as launch week, data suggests Neowin
- Meta confirms taking “additional steps” to prevent EU-based users from accessing Instagram's Threads; users report no longer being able to use Threads via a VPN TechCrunch
- Sociable: Early data for brands on Threads shows good engagement Marketing Dive
- Engagement on Instagram's Threads Has Cratered Beehaw
Discussion
-
@gpanger
@gpanger
on x
Okay but let's keep in mind there were a lot of curiosity clicks. How about we let things shake out and give Threads a minute to build on what it starts to see is working (and who it is working for). https://www.cnbc.com/...
-
@nicholasadeleon
@nicholasadeleon
on x
I gave Thre4ds a shot but it was literally just brands patting each other on the back. Why would anyone read that? At least Mastodon has the indie app/computer nerd crowd (ahem).
-
@moseskemibaro
@moseskemibaro
on x
This was always going to be inevitable for Meta's Threads after it went super nova and quickly amassed 100M+ users in less than a week. According to this article, the number of daily active users (DAUs) were down about 20% from Saturday, and the time spent by users on it was down…
-
@twrobinette
Taylor Robinette
on x
🤔📉 I wonder how Threads DAUs and cumulative user-seconds per day of phone screen time is doing? Lots of headlines about hitting 100M users, but I don't personally know anyone that is still actively using Threads. [image]
-
@mattnavarra
Matt Navarra
on x
Meta Threads engagement has dropped off Usage time dropped by more than 50% The average amount of time U.S. users spent on Threads dropped from about 20 minutes on July 6 to just over 8 minutes on July 10. https://www.cnbc.com/...
-
@arpitrage
Arpit Gupta
on x
Twitter averting the urban doom loop? Daily active users down 20% on the other site; time on platform down 50% https://www.cnbc.com/...
-
@chuckreynolds
Chuck Reynolds
on x
The new & shiny honeymoon period is over; Threads settling in. Like I said on launch w/ tech media's “anti elon” hype virtue signaling - let's see where DAU's are in a month or three and frequency of updates and features. rn DAUs -20% and time in app -50% https://www.nbcnews.com/…
-
@trengriffin
Tren Griffin
on x
“On Tuesday and Wednesday, Threads number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes.” https://www.cnbc.com/...
-
@patrickmoorhead
Patrick Moorhead
on x
Is anybody surprised about updated Thread$ data?: -Daily Active Users (-20%) -Time on App (-50%) I'm not. 1/ not enough Elon haters to matter 2/Substandard experience -forced to see content you don't want to see -no desktop browser -substandard news experience -no lists -no...
-
@elonmusk
Elon Musk
on x
@MarioNawfal The cringe level will make your toenails curl
-
@elonmusk
Elon Musk
on x
Looks like this platform may see all time high device user seconds usage this week
-
@danielernsttmt
Daniel Ernst
on x
Like I said, sign ups and DAU are not the same
-
@ascottreid
Scott Reid
on x
It needs a chronological timeline and it needs it now. It's a different use case from Facebook and Instagram. It's unfair as it's only been up a week, but once you lose people, you lose them.
-
@davidgerard
@davidgerard
on x
Threads: > On Tuesday and Wednesday, the platform's number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes. lol they still don't have desktop https://www.cnbc.com/...
-
@mosseri
Adam Mosseri
on threads
We're on day eight of Threads, and growth, retention, and engagement are all way ahead of where I expected us to be at this point. But what I'm most excited about is the quality of the creator...
-
@t.donadei
Thomas Donadei
on threads
Hype can only carry a product so far. Then people get bored, move on, unless they have a reason to come back. I think the trending page on Twitter is that reason for a lot of people. Also, there is still a lot of “growth posting” and meta posts about the platform itself rather…
-
@scobleizer
Robert Scoble
on threads
One thing I like about threads is that it is hard to see if you are following me back. It bums people out if they don't get a follow back on other social networks and causes a bunch of begging...
-
@taylorlorenz
Taylor Lorenz
on threads
I love all the big IG content creators who dipped out on here after barely a week. They don't have the poster's heart
-
@mosseri
Adam Mosseri
on threads
To be clear, we have a lot of work to do. We need to resist the temptation to get wrapped up in the hype, avoid getting distracted by the naysayers, put our heads down and focus on making it better.
-
@stan.chudnovsky
Stan Chudnovsky
on threads
Threads demonstrated a miracle-like growth. It'd be too naive to expect miracle-like retention and miracle-like engagement on top of miracle-like growth, but it feels that these are also trending above expectations and @mosseri just confirmed that. …
-
@crumbler
Casey Newton
on threads
From market research firm data.ai: - “Threads reached 150M downloads 5.5x faster than the second-fastest to that point, Niantic's Pokémon GO, which has held the largest app launch title since it...
-
@n0ahpinion
Noah Smith
on threads
If this place is going to be more than another flash in the pan, Zuck needs to add web interface, DMs, and visible quotes, pronto.
-
@thestalwart
@thestalwart
on threads
Really need that desktop app so people at work can use it easily during the day
-
r/business
r
on reddit
Meta Threads engagement has dropped off since red-hot debut, tracking firms say
-
r/technology
r
on reddit
Meta Threads engagement has dropped off since red-hot debut, tracking firms say