Adam Mosseri says Threads is testing the ability to save posts, a “heavily requested feature” that allows users to bookmark posts and revisit them later
TechCrunchLauren Forristal
Context & Ripple Effects
Threads had already been building the basics of a usable public-posting service, including a chronological feed for followed accounts and plans for an API, even as Mosseri warned that publisher participation could alter the content mix. A save function adds a personal retrieval layer to that product build-out.
The feature also fits Mosseri’s stated ambition for Threads to become a default venue for public online conversation. Later work on drafts, analytics, and scheduling points to a broader effort to support repeat posting and management, not just passive scrolling.
First-order effects
Test participants can keep posts for later retrieval, making Threads content more useful beyond the moment it appears in the feed.
Creators and publishers gain another route to longer-lived engagement: posts can be retained rather than relying solely on immediate feed distribution.
Second-order effects
A bookmark feature raises the value of posts that serve as references, recommendations, or updates, potentially nudging publishers and creators toward more save-worthy formats.
As Threads adds retention and workflow features alongside its planned API, other public-conversation platforms face a more complete alternative for both audiences and content producers.
Third-order effects
If these tools continue to accumulate, Threads could shift from a feed-centric companion product toward a more durable information and publishing destination, where archives and creator workflows matter alongside real-time reach.
That evolution may intensify the trade-off Mosseri identified around API access: attracting more publisher content can improve utility while changing the platform’s creator-led character.
The trend: Threads is broadening from a real-time social feed into a fuller public-conversation platform built around retention, creator workflows, and content utility.
Threads Update 🔔🧵 We've started a limited test of a heavily requested feature: the ability to save posts on Threads. Bookmark your favorite posts and revisit them later, just like you can on Instagram. What other features would you like to see on Threads? Reply with your thoug…
I just wanna say that I think @mosseri is rad and he's doin a damn fine job. Seeing him in the comments section of threads actively engaging this community as it's growing is a masterclass in leadership.
One thing I wish Threads would implement is the ability to search specific terms chronologically. This allows for real time updates on current events and also a way to connect with those interested in niche topics. It would only increase growth as well.
This is great. Stoked for bookmarks. Drafts would be nice, and maybe some cleaner video controls. But honestly I'm reaching the point where I'd love to see the team push creatively on things that aren't just parity features. Take us to the future!
Ability to send DMs. It's really annoying to have to shift over to Instagram to do this. (Ideally it would be a single inbox that I could access from either app)
When a document, article, video, etc. is part of a thread, I want to be able to turn the phone “landscape,” have the content rotate, then be able to enlarge and read/watch it. It seems like once content is in Threads it can only be viewed in portrait mode. Thanks!
Not having to click on reply to see replies. When a thread has quite anfew nested replies it gets time consuming to see if there is anything of interest Having the settings option to. Show All Replies in a thread would make scrolling faster and more information and probably inc…
I'd like to see a close friends feature on Threads. Sometimes I want to share certain thoughts with a small group of people without having to make my account private.
I'd love a list of “top supporters” Eg. People who have liked and commented on your content the most. It's always nice to follow back people who support you