Threads adds an option for a chronological feed of posts from people the user follows
Meta's text-based social network Threads is rolling out one of the most requested features after its launch — a following feed. The company is also rolling out the ability to see posts you've liked in your settings.
Context & Ripple Effects
Threads launched with an algorithmic home feed and no way to see just the accounts a user follows, making a chronological following feed one of the most requested fixes since day one. This rollout answers that directly, alongside a settings view of liked posts.
It also set up the feed-control arc that followed: Meta later shipped TweetDeck-style customizable feeds globally, and by 2025 let users make the following or any custom feed their default — turning this first following tab into the foundation of a multi-feed product.
First-order effects
- Users gain deterministic visibility into posts from accounts they follow, no longer dependent on Threads' ranking algorithm to surface them.
- Creators posting on Threads get a guaranteed path to their existing followers, reducing reliance on algorithmic distribution for reach.
Second-order effects
- The algorithmic feed loses its position as the only default view, pressuring Meta to keep both modes healthy — and setting up the customizable-feeds expansion that followed within a year.
- Rival text networks face the same user expectation: a follow-only chronological option becomes table stakes rather than a differentiator.
Third-order effects
- If the pattern holds, social feeds move from a single ranked timeline toward user-assembled, switchable views — shifting platform power over distribution back toward explicit follower graphs.
The trend: Social platforms are rebalancing from algorithm-ranked timelines toward user-controlled feeds, with Threads' following tab as an early data point.