Meta starts testing TweetDeck-style customizable feeds on Threads that are stacked in a column interface on the web, available to selected users
The VergeTom Warren
Context & Ripple Effects
Threads’ web product was already being expanded beyond basic viewing and posting through a more capable web app, while its early growth case emphasized an algorithmic feed rather than a follower-led timeline. Customizable columns add a different usage mode: deliberate, multi-stream monitoring on desktop.
The test became a global rollout later that month, making this selected-user phase a meaningful product-validation step rather than an isolated interface experiment.
First-order effects
Selected Threads web users can organize multiple feeds in a persistent column layout, giving them a more configurable way to follow the service.
Meta can use the test to assess whether column-based navigation improves the utility of Threads’ web experience before wider availability.
Second-order effects
A configurable desktop interface makes Threads more usable for people who track several conversations or topic streams at once, complementing its existing algorithmic feed model.
The rollout raises the importance of web-specific product parity: future feed, topic, and interaction features become more valuable when they can be monitored across several columns.
Third-order effects
If Meta keeps extending configurable feeds, Threads could evolve from a single-feed social app toward a more modular information interface, combining recommendation-driven discovery with user-directed monitoring.
That shift would make control over feed selection and presentation a more central platform-design choice, rather than treating the ranking algorithm as the sole way users navigate content.
The trend: Social platforms are adding desktop-native, user-configurable viewing tools alongside algorithmic feeds to serve both passive discovery and active information tracking.
We're starting to test a new web experience on threads.net that lets you pin separate columns for your favorite searches, tags, accounts, saved posts, and notifications. If you're in the test, please let us know what you think 🙏🏼
This is a game changer. Suddenly, my feed feels a lot more urgent and real-time. There are a few areas that can be quickly improved (lists, showing replies in following feed, etc.). But, by and large, this marks a significant turning point for the platform.
The worst thing at the moment is that some of the searched terms tabs are not showing in a chronological or reverse chronological order, but just randomly. @mosseri that needs to be fixed. And the auto refresh really doesn't work even if activated. Also “For You” tab needs an a…
I've almost exclusively used Threads on mobile, but this new desktop view that allows for separate columns is really nice. Immediately it's helping me to keep up on news vs the conversation in data threads. Honestly, I'm pretty impressed with how the team is continuing to impro…
Threads is testing a TweetDeck-like feed of real-time posts! 🔥 Users will be able to pin up to 100 feeds to their Threads homepage “If you're in the test, you can choose to keep things simple with a single feed, or add separate columns for your favorite searches, tags, accounts,…
Testing the TweetDeck-like interface for Threads. It's a start. (I work in corporate social for the day job, so of great interest - and opens doors for API use in Hootsuite, Sprout Social, etc.) socialmedia
New: Threads is testing its own version of TweetDeck. You can pin up to 100 different feeds, which can be set to auto-refresh. TweetDeck was always popular with power users over on Twitter. Execs at Twitter 1.0 considered charging for it several times (never did). …
Taking all the good ideas Twitter once has and making them their own. Smart strategy when you think about it. The hard work has already been done by that community.
Some key features: - You can have a persistent ‘following’ feed in the center of your screen, which makes Threads feel 100 percent more real-time - You can also set ‘following’ to auto-update, so new posts appear as they are posted - Can also set up feeds for tags and searches
Still not a year old yet, and the @threads team has pushed out a number of impressive features. This app is night and day better compared to even just a few months ago. Shoutout to all the desktop/web power users, the pinned columns feature (I hope there's a better, official na…
Threads is getting its own TweetDeck. Meta has started testing this new UI today and it includes customizable columns with a real-time feed. Full details below 👇 https://www.theverge.com/...