Sources: Apple is planning a 15" MacBook Air for 2023, a 12" laptop for the end of 2023 or early 2024, and MacBook Pros with M2 Pro or M2 Max for 2022 or 2023

Apple Inc. plans to expand the lineup of laptops using its new, speedier in-house chips next year, aiming to grab a bigger share of the market …

Bloomberg 2022-06-10 Mark Gurman

Context & Ripple Effects

Apple’s reported roadmap builds on the earlier plan for M2-powered MacBook Air and 13-inch MacBook Pro models, extending the in-house-chip transition across more laptop configurations. Related coverage later narrows the performance end of that roadmap to updated 14- and 16-inch models with M2-series chips.

First-order effects

Apple would add a 15-inch option to the MacBook Air range while preparing a separate 12-inch laptop, giving buyers more screen-size choices within its notebook portfolio.
MacBook Pro updates with M2 Pro or M2 Max would separate Apple’s higher-performance laptops from the planned Air expansion through chip tiers.

Second-order effects

A larger MacBook Air would put greater pressure on Apple to make the MacBook Pro’s premium positioning rest on performance configurations rather than display size alone.
The reported sequence turns Apple’s M2 family into a broader notebook-refresh cadence, following the planned 14- and 16-inch M2 MacBook Pro updates.

Third-order effects

If Apple continues to pair multiple chassis sizes with successive in-house chip tiers, its laptop line becomes more segmented around form factor and performance level rather than a small set of all-purpose models.

The trend: Apple is using successive in-house chip generations to widen Mac laptop choice while preserving a distinct performance tier for MacBook Pro.

Discussion

@dsccross Ross Young on x
@markgurman And as we previously indicated, the 15" MacBook Air is 15.2". It won't have ProMotion or MiniLEDs.
@markgurman Mark Gurman on x
New story: Apple plans a 15-inch MacBook Air for next year, M2 Pro/Max MacBook Pros for end of this year or early next year and is also working on a new 12-inch laptop. https://www.bloomberg.com/...
@markgurman Mark Gurman on x
@lapcatsoftware Extremely fair point, thank you
@vadimyuryev Vadim Yuryev on x
Yes, please! There's a good chance Apple will discontinue the 13" MacBook Pro and replace it with a new 15" MacBook Air for $1499. 12" M3 MacBook could come in at around $999 to replace M1 MacBook Air? Now to read this article.. https://twitter.com/...
@vadimyuryev Vadim Yuryev on x
I'm having WILD thoughts about Apple's M2 family of Macs.. M2 Mac mini - Fall 2022 M2 Extreme (4die) Mac Pro - December 2022 M2 Pro/Max MacBook Pros - Spring 2023 M2 Pro Mac Mini - Spring/Summer 2023 iMac Pro - Summer 2023 M3 MacBook Air - Fall 2023 M3 iMac/Mac mini - Spring 2024
@vadimyuryev Vadim Yuryev on x
Looks like Apple is pushing their iPhone lineup strategy over to their MacBook lineup. iPhone 14 and 14 Max = 13" & 15" MacBook Air with lower price iPhone 14 Pro and 14 Pro Max = 14" and 16" MacBook Pro with a higher price Identical specs between each set, just a bigger display.…
@lapcatsoftware Jeff Johnson on x
@markgurman “Apple's Mac sales have rebounded since it began using its own processors” I have to take issue with this. Mac sales rebounded since the pandemic began, before the Apple silicon transition. https://twitter.com/...
@theapplebizz @theapplebizz on x
I just have to wonder why Apple killed off the 12" MacBook in the first place? Poor sales? Yes it would be great to have a super portable MacBook on the shelves again but I'm struggling to wonder why Apple would bother when the first one didn't work out for them? https://twitter.…
@vadimyuryev Vadim Yuryev on x
@DSCCRoss @markgurman So basically, it's gonna be the same situation as the 14/16" MacBook Pro. Identical specs, larger size.
@dcseifert @dcseifert on x
if these reports pan out apple is going to have a dell-sized line of laptops in the next couple of years https://www.theverge.com/...
@lukemiani Luke Miani on x
I've said it before and I'll say it again, a 15" MacBook Air would be the PERFECT laptop https://twitter.com/...
@parkerortolani Parker Ortolani on x
Just imagining what that new 12-inch MacBook might look like... 🥰💭 https://twitter.com/...
@anthony Anthony DeRosa on x
I'm feeling pretty good about my decision to give up on waiting for Apple to release a 27" iMac with M1 chip https://twitter.com/...
@mgsiegler M.G. Siegler on x
Damnit now I'm second guessing the Air I haven't even pre-ordered yet. 1️⃣2️⃣ 💻🍎 https://twitter.com/...
@harrymccracken Harry McCracken on x
A 15" MacBook Air sounds just about perfect for me. (My other computing device is an 11" iPad Pro.) https://www.bloomberg.com/...
@saranbyte Saran on x
Wow, excited for the 12-inch MacBook revival. But personally, I will probably be upgrading from my M1 Air to the new 15-inch M3. https://twitter.com/...
@dsccross Ross Young on x
Confirmed the 14.1" iPad Pro is being developed with our supply chain sources. It will have MiniLEDs and ProMotion. Not sure of the timing, but early 2023 may be more likely.
@majinbuofficial @majinbuofficial on x
According to my resource, Apple is developing a new 14.1-inch iPad M2 with 512GB and 16GB of base memory. The new M2 line is expected to include a new 11-inch model with no major changes, a new 12.9 model with reduced bezels and this new 14.1 iPad #Apple #AppleRumor
@rsgnl Joe Rossignol on x
Ross Young accurately revealed: - 8.3" iPad mini (vs. 7.9" previously) - 13.6" MacBook Air (vs. 13.3" previously) - MacBook Pro getting ProMotion - iPhone 13 Pro getting ProMotion If he says a 14-inch iPad Pro is coming, I fully believe it. https://twitter.com/...
@stroughtonsmith Steve Troughton-Smith on x
@viticci This is literally the worst news because now I'm prevented from buying an M2 iPad if they drop this year, and have to wait until near-next-WWDC before I have a Stage Manager machine 😑
@dylanmcd8 @dylanmcd8 on x
Give me immediately Can't wait to pay $400 for *another* Magic Keyboard! https://twitter.com/...
@viticci Federico Viticci on x
hey Siri, how do I jump to early 2023 https://twitter.com/...
@tapbot_paul Paul Haddad on x
Again at this point, just go use a Mac. https://twitter.com/...
@markgurman Mark Gurman on x
.@DSCCRoss hearing the larger iPad Pro will be a 14.1 inch, about the same size as the smaller high-end MacBook Pro. I'd heard last year 2023 is the target https://www.bloomberg.com/.... This corresponds to Stage Manager like the first iPad Pro in 2015 did to iOS 9 split screen. …
@someofmiles Miles Somerville on x
I'm really wondering how Apple's gonna justify the existence of this https://twitter.com/...
@detroitborg Michael Kukielka on x
Going Big! https://www.macrumors.com/...
@lukemiani Luke Miani on x
Oh boy! Even more screen real estate for iPadOS to not take advantage of https://twitter.com/...

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