Dell revives the XPS brand with new XPS 14 and 16 laptops, offering new designs, Intel Core Ultra Series 3 chips, and tandem OLED screens, but no dedicated GPUs
It feels like only a year ago that Dell killed all branding on its laptops, telling journalists we were wrong when we almost universally told them they were crazy.
Dell restores XPS as the buyer-facing label for its new 14- and 16-inch premium laptops, making the range easier to distinguish from its unbranded predecessor.
The two models ship without dedicated graphics, so buyers seeking GPU-backed graphics performance must look beyond these configurations while Intel supplies the primary compute platform.
Second-order effects
The absence of dedicated GPUs makes display quality, chassis design, and processor efficiency more central to Dell’s premium-laptop pitch, rather than discrete-graphics performance.
Rival premium Windows laptops with dedicated GPUs retain a clearer differentiation point for graphics-heavy workloads, while Intel has a more prominent role in Dell’s XPS value proposition.
Third-order effects
If Dell sustains the reversal, premium-PC makers may treat recognizable sub-brands as a practical way to preserve product-line continuity even as designs and chip platforms change.
The XPS shift suggests premium laptop segmentation may increasingly separate display-and-portability systems from graphics-led systems, though Dell’s wider configuration strategy will determine how durable that split becomes.
The trend: Premium laptop vendors are balancing familiar product brands with sharper hardware segmentation around integrated compute, display quality, and dedicated-graphics capability.
Part of the XPS launch is Dell showing they want to focus on consumers again and it's so refreshing to hear PC market went to focused on enterprise, ofc that's where the money is, but Windows PCs have been, quite frankly, trash for the past few years with a few exceptions
XPS is a great choice for Windows or Linux if you still want a MacBook Pro-like feel and find the ThinkPad too utilitarian. I just wish it had a Snapdragon X2 Elite Extreme option.
I can not emphasize how nice the new Dell XPS is btw like it's as nice as a MacBook Pro. GREAT haptic trackpad, a tandem OLED display, and one of the nicest keyboards It's been 5 years but Windows laptops caught up to MacBook Pros in hardware!
Dell is eating humble pie and bringing back the XPS brand. The new 14- and 16-inch XPS laptops are Dell's thinnest, and it's teasing an even thinner model to come 👀 https://www.theverge.com/...
Dell is no longer ignoring consumers and I love it. It helps because we have chips from Qualcomm and Intel that absolutely rock in performance and efficiency, and just let's the OEMs make actually great systems Dell is really taking advantage of it with the Intel system
Dell wants a do-over! It just announced it's bringing BACK the XPS brand and it's starting with all-new redesigned XPS 14 and XPS 16 laptops, plus more to come (including an all-new 13). I go into full details here 👇https://www.windowscentral.com / ...