2018-06-12
Wall Street Journal
Report: advertisers spent ~$314M on podcast ads in 2017, up 86% YoY from ~$169M in 2016, with 35.7% of spending coming from brand-awareness ads and content
Total spending on podcast ads rose 86% last year, but the format remains relatively niche — Marketers are starting to tune in to the growing appetite for podcasting. Tweets: @marshallk See also Medi...
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