2026-08-23
Bloomberg
Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns
Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods. Now brands hope that AI-powered tools will deliver the perfect fit.
2026-08-22
Bloomberg
Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns
Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods. Now brands hope that AI-powered tools will deliver the perfect fit.
Loading articles...