2026-01-02
Wall Street Journal
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How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok
Once a TikTok wannabe, Instagram's video feature is now a hit with users and advertisers. Can it make the leap to television? X: @meghanbobrowsky . LinkedIn: Meghan Bobrowsky X: Meghan Bobrowsky / @m...
2025-06-18
The Wrap
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Cannes Lions: YouTube CEO Neal Mohan says YouTube Shorts now averages 200B daily views, up 186% from the 70B average daily views YouTube reported in March 2024
Kayla Cobb / The Wrap :
2023-07-26
TechCrunch
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Google says 2B+ logged-in monthly users are watching YouTube Shorts, up from 1.5B+ in June 2022, and YouTube is reaching 150M people on their TVs in the US
Google said today that more than 2 billion logged-in monthly users are watching YouTube Shorts, giving it an edge over competitors like TikTok and Instagram Reels.
2022-06-15
Wall Street Journal
7 related
Google says 1.5B people watch YouTube Shorts every month; TikTok said it had 1B MAUs in September 2021, growing to an estimated 1.6B MAUs in March 2022
Alphabet's Google discloses Shorts monthly viewership for first time amid heightened competition from TikTok and Instagram Reels
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