2025-01-23
Sensor Tower
10 related
State of Mobile 2025: in 2024, iOS and Google Play app downloads dropped ~1% YoY to 136B, while IAP and paid apps and games revenue rose 13% YoY to $150B
The mobile market is stronger than ever as we enter 2025, with a recovering mobile gaming market adding to the rapid growth seen in non-gaming.
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