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Company

SMS

Filtered to Funding & Financials ×
133 articles decelerating

Google’s 2025 decision to replace Gmail SMS authentication with QR codes crystallized coverage of SMS as both a durable channel and a growing security liability.

Who they are

SMS is the legacy mobile text-messaging protocol appearing in coverage as a baseline channel for consumer communications, authentication and business outreach. Stories position it alongside newer messaging systems including RCS, iMessage and WhatsApp, as well as carrier services and application-to-person messaging tools. მიუხედავად its age, it remains the fallback transport behind products ranging from T-Mobile’s satellite connectivity to AI-driven texting services.

The recent arc

The coverage’s earlier high point centered on messaging-platform replacement efforts: Google’s RCS-based Chat was framed as a way to supplant SMS, while Apple’s iOS 18 RCS support moved Android-to-iPhone exchanges away from SMS as the default protocol. T-Mobile and SpaceX also made SMS a first-use case for Starlink connectivity in dead zones, showing that the protocol retained value where basic reach mattered more than rich features.

More recently, the emphasis has shifted decisively toward abuse, fraud and security. Google said in February 2025 that Gmail would use QR codes rather than SMS authentication to reduce widespread SMS abuse; reporting also tracked toll-payment smishing, SMS-stealer campaigns targeting Android devices, and scammers using base-station-impersonating “SMS blasters” as carriers add protections. At the same time, SMS remains commercially adaptable: Bird serves enterprises across SMS and WhatsApp, EdSights uses texting and AI to identify at-risk students, and Poke is building task automation through text messages.

The tension

Coverage repeatedly pits SMS’s universal reach and low-friction accessibility against its weaker security and feature set. Google has criticized SMS/MMS over media quality and the absence of end-to-end encryption, WhatsApp markets encryption as an alternative, and Apple and Google’s RCS efforts seek a richer cross-platform standard; meanwhile, Twitter’s restriction of SMS-based two-factor authentication and Google’s move away from it underscore the protocol’s vulnerability to abuse and interception.

Why it matters

If this trajectory holds, SMS is likely to become less central as a trusted identity and primary rich-messaging layer while remaining important for reach, alerts, business engagement and emergency-style connectivity. RCS adoption across Apple and Android could reduce its role in everyday device-to-device messaging, but satellite deployments and text-based AI services show why replacing SMS outright is unlikely; the key uncertainty is whether anti-fraud controls can preserve confidence in the channel’s remaining high-value uses.

SMS has appeared in 133 articles since 2015-02. Coverage peaked in 2022Q3 with 10 articles. Frequently mentioned alongside Android, Google, Twitter, RCS.

Articles
133
mentions
Velocity
-50.0%
growth rate
Acceleration
-0.167
velocity change
Sources
42
publications

Coverage Timeline

2025-09-28
Axios 1 related

Education software company EdSights, which uses SMS texting and AI to reach students and identify those at risk of dropping out, raised $80M from JMI Equity

Chris Metinko / Axios :

2023-10-05
New York Times 10 related

Blackbird, a restaurant loyalty tool founded by Resy and Eater co-founder Ben Leventhal and which uses the $FLY native token, raised a $24M Series A led by a16z

One of the great joys of living in New York City is never … PRNewswire / Benzinga : Blackbird Labs Raises $24 Million Series A Round From a16z, Amex Ventures and More to Help Transform the Way Restaur...

2022-09-21
TechCrunch 1 related

Berlin-based Gigs, which aims to help companies become mobile virtual network operators, raised a $20M Series A led by Google's Gradient Ventures

it basically wants to help any company become a mobile network operator, so they can bundle data/SMS/voice plans as part of their own products and services: https://techcrunch.com/...

2022-09-01
TechCrunch

OneSignal, which helps businesses automate SMS, in-app, and email campaigns, raised a $50M Series C led by BAM Elevate, bringing its total funding to $80M

Kyle Wiggers / TechCrunch :

2022-06-20
Crunchbase News 1 related

Postscript, which helps Shopify merchants reach their customers via SMS, raised a $65M Series C led by 01 Advisors and says it now works with 8K+ Shopify brands

2022-06-19
Crunchbase News 1 related

Postscript, which helps Shopify merchants reach customers via SMS, has raised a $65M Series C led by 01 Advisors and says it now works with 8K+ Shopify brands

SMS marketing startup PostScript has raised $65 million in a Series C round of funding, the company said Wednesday.

2021-07-31
VentureBeat

MoEngage, a customer engagement service that enables personalization across email, SMS, and more, raises $32.5M, bringing its total raised to $72M+

2021-07-30
VentureBeat

MoEngage, a customer engagement service that enables personalization across email, SMS, and more, raises $32.5M, bringing its total raised to $72M+

Kyle Wiggers / VentureBeat :

2021-07-25
TechCrunch 1 related

Sendlane, which helps e-commerce companies automate email and SMS marketing, raises $20M Series A; CEO says Sendlane, which is seeing $7M+ in ARR, is profitable

Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Source: Sendlane .

2021-07-24
TechCrunch 1 related

Sendlane, which helps e-commerce companies automate email and SMS marketing, raises $20M Series A; CEO says Sendlane, which is seeing $7M+ in ARR, is profitable

Sendlane, a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Source: Sendlane .

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Quarterly Coverage

Top Sources

Narrative

Key Moments

2024Q2enterprise +50pts; developer +50pts
2025Q1enterprise -17pts; developer +17pts; consumer -67pts
2025Q3enterprise -33pts; safety +50pts; developer -67pts

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