2018-09-03
Digiday
How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY
Timehop had three months of runway in the bank when it decided its current advertising solution wasn't going to cut it. Tweets: @isaackrasny , @digiday , @rickwebb , @bryce , @digiday , @digiday , @co...
2018-09-02
Digiday
How Timehop, running out of money, ditched programmatic ad partners, built its own ad server, boosted CPMs from $2 to $14, and increased revenues 10x YoY
Timehop had three months of runway in the bank when it decided its current advertising solution wasn't going to cut it. Tweets: @digiday , @rickwebb , @bryce , @codinghorror , @digiday , @mdudas , and...
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