2026-02-20
Wired
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Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales
The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable audience.
2026-02-18
Financial Times
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Perplexity says it has no plans to further pursue ads, which it introduced in 2024, after phasing them out in late 2025 over fears they would erode user trust
Leading start-ups have recently embraced sponsors as they search for revenue — AI start-up Perplexity has abandoned advertising …
2024-10-25
TechCrunch
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Perplexity CEO Aravind Srinivas says the AI-powered search engine now serves 100M queries each week; in July, Perplexity said it was serving 250M per month
Aravind Srinivas, the CEO of Perplexity, says that the AI-powered search engine is now performing 100 million queries each week.
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