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Company

NFT

Filtered to Competitive Moves ×
439 articles accelerating

Coverage peaked at 83 articles in 2022Q1 as NFT marketplaces, social platforms and major brands raced to build around digital collectibles, then shifted toward contraction and closures.

Who they are

NFTs, or non-fungible tokens, appear in this coverage as blockchain-based digital assets and the foundation for marketplaces, collectible brands, games and social-media features. Stories repeatedly connect the category to OpenSea, Ethereum and Solana, as well as Bored Ape Yacht Club and its owner Yuga Labs, while platforms including Twitter, Instagram, Reddit, Coinbase and GameStop explored NFT-related products.

The recent arc

More recent reporting is sparse and markedly more defensive. DappRadar data cited in June 2025 put NFT-lending volume down 97% from its January 2024 peak, while Bybit closed its NFT marketplace after X2Y2 made a similar move. OpenSea’s October 2025 story reframed it as a broader crypto-trading aggregator, and January 2026 coverage focused on Nifty Gateway entering withdrawal-only mode ahead of a planned shutdown.

The tension

The central tension is between NFTs’ earlier promise as a mass-market layer for crypto, media and social platforms and the difficulty of sustaining dedicated trading venues and financial products. OpenSea, Coinbase and GameStop represented the marketplace buildout; Yuga Labs and Bored Ape Yacht Club represented branded digital-property bets; Ethereum and Solana supplied the underlying rails but also surfaced security and transaction-cost risks. The later closures and lending decline show the category’s infrastructure being tested more harshly than its early growth narratives suggested.

Why it matters

If the current trajectory continues, NFTs may matter less as a standalone consumer-market category and more as a feature folded into broader crypto, wallet and platform products, as OpenSea’s aggregator shift suggests. That outcome is not assured: major social-platform experiments and politically branded products show the format can still be used for identity, distribution and licensing, but the coverage indicates that durable demand and safer, lower-friction market infrastructure remain unresolved.

NFTs exploded into tech news conversation with 435 articles concentrated in 2021-2022, peaking at 84 articles in Q1 2022 during peak speculative mania before collapsing to 1-4 articles per quarter by 2025. This trajectory—sharper than any entity in this batch—reflects NFTs' transformation from cultural phenomenon to niche tooling. The corpus reveals three phases: explosive hype and celebrity adoption (2021), OpenSea dominance and Ethereum gas wars (Q1-Q2 2022), and post-crash utility exploration (2023-present). Related entities OpenSea, Twitter, Ethereum, Solana, and Bitcoin frame NFTs within crypto infrastructure rather than standalone category. Recent coverage stabilizes at 3-4 articles per quarter, focusing on gaming integration, legal battles, and occasional cultural artifacts rather than investment narrative. NFTs' coverage arc is complete boom-bust cycle compressed into 24 months, now relegated to occasional mentions when brands experiment or lawsuits surface.

NFT has appeared in 439 articles since 2021-02. Coverage peaked in 2023Q1 with 27 articles. Frequently mentioned alongside OpenSea, Twitter, Ethereum, Solana.

Articles
439
mentions
Velocity
+200.0%
growth rate
Acceleration
+2.750
velocity change
Sources
75
publications

Coverage Timeline

2022-12-26
Wired 3 related

A look at some NFT use cases, with gaming at the top, as NFT trading volume fell from $17B in January 2022 to $400M in November 2022 amid the crypto market drop

2022-11-04
Fortune 1 related

How Reddit's blockchain-based Collectible Avatars, which avoid the NFT label, became popular; Polygon data shows the total sales volume was $10M+ by November 2

At 2:59 p.m. ET on Oct. 20, when Reddit announced its second generation of collectible avatars, Ethan Clark was ready, phone in hand.

2022-05-14
Bloomberg 11 related

If crypto continues to integrate into the real economy, cryptocurrency sell-offs could impact ordinary people, especially if there are runs on stablecoins

which is now collapsing Rani Molla / Vox : Is this another tech bubble bursting? Brady Dale / Axios : Terra briefly halts blockchain amid stablecoin uproar Something Interesting : Autopsy and aftermat...

2022-01-26
Variety 10 related

In a YouTube creator update, Susan Wojcicki defends hiding dislikes, discusses adding NFT support, says creators making over $10K/year jumped 40% YoY, and more

YouTube is touting the explosive popularity of its TikTok-style short-form Shorts video feature — and says it's going to test …

2022-01-24
Financial Times 7 related

Virtual worlds, with immersive experiences in the metaverse, will need far more network capacity than what is currently available in homes around the world

Good morning gamers.  Is Microsoft turning into Thanos? Shailendra Singh Bisht / So, What's the Big News ? : Call of Duty or Candy Crush? Abhishek Anand Singh / The Next Millionaire : The Crypto Party...

2021-11-21
The Verge

A look at projects like the Voguverse and companies like Pixel Vault that are trying to build media franchises around their NFT collectibles

There's a long way to go  —  In the online auction market OpenSea, you can pay around $600 to buy a portrait of a robot in streetwear — and, if you're lucky, a stake in a new media empire.

2021-04-16
Ars Technica 20 related

Executives from Intel, Nvidia, and TSMC say the global chip shortage will likely continue at least into 2022 and maybe into 2023

and why it's so hard to fix Charlesarthur / The Overspill : Start Up No.1529: chip shortage to last to 2023?, Google Earth shows climate change, NFT sales go crazy, new iMacs next week?, and more Liam...

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Quarterly Coverage

Top Sources

Narrative

NFT has appeared in 354 tech news articles since February 2021. The biggest stories include Sources: GameStop has hired more than 20 people to run a new division developing an NFT... and Reddit launches an NFT-based avatar marketplace with 90 profile pictures available for.... Frequently covered alongside OpenSea, Ethereum, Solana, ETH, and Twitter. Coverage has shifted toward enterprise, developer themes and away from consumer, funding.

Key Moments

2024Q2enterprise -25pts; safety +33pts; developer +8pts
2024Q3safety -33pts; funding +67pts
2025Q2enterprise +40pts; developer -33pts; consumer -13pts

Relationships

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